Senior Manager, Digital Product Experience
Senior Manager, Digital Product Experience
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Job Description
Recognized as one of Forbes 2024 Americas Best Large Employers and named to the Forbes 2024 Best Employers for Diversity Labcorp is seeking to hire a Senior Manager Digital Product Experience.
As the Senior Manager Digital Product Experience you will be responsible for shaping and elevating the digital experience across our branded website and assisting with integration of Invitae content within the broader experience. This role is pivotal in connecting engagement to actiondriving performance deepening user engagement and translating marketing strategy into a seamless and scalable digital product.
Serving our B2B and B2C audiences youll lead content strategy experience direction and site governance for our Invitae integration from the lens of audience-centricity business goals and brand integrity. Youll work cross-functionally with internal stakeholders (technology marketing sales etc.) and agency partners to evolve the digital experience into a modern high-performing channel for education conversion and brand storytelling.
This hybrid position offers a balanced schedule of a minimum of three in-office days at an assigned location to be either Burlington or Durham NC supporting both collaboration and flexibility.
Responsibilities
Own the end-to-end strategy and roadmap for the experience ensuring it aligns with enterprise objectives and audience needs.
Oversee experience strategy navigation and site architecture with a focus on clarity accessibility and conversion.
Serve as the primary point of contact and strategic lead for -related initiatives and enhancements as we continue evolving the site and migrating content onto Labcorps Adobe Experience Manager platform.
Content Strategy & Governance
Conduct a comprehensive content audit to assess relevance performance and gaps that drive audience engagement.
Develop and implement a robust content strategy that serves B2B and B2C audiences across the customer journey.
Establish content governance processes and workflows in collaboration with brand legal and compliance teams.
Partner with agency teams and internal contributors to ensure content is timely accurate optimized and brand consistent.
SEO & Performance Optimization
Contribute to SEO strategy in partnership with internal and agency experts ensuring content is discoverable and aligned with keyword insights and search behavior.
Define and track KPIs for digital engagement and content performance including traffic conversion bounce rate and funnel performance.
Ensure appropriate web analytics tools (e.g. Google Analytics Adobe Analytics) are in use to derive actionable insights and optimize user journeys.
Collaboration & Enablement
Partner with internal teams (Marketing Communications Technology Sales) to align digital strategy with broader campaign and business goals.
Develop and maintain toolkits templates and guidelines to support distributed publishing and commerce teams.
Agency & Vendor Management
Serve as day-to-day contact and strategic lead for agency partners supporting UX SEO and content production.
Manage scopes timelines priorities and quality assurance for all agency deliverables.
Education and/or Work Experience Requirements:
Bachelors degree in Healthcare Administration Business Library Science Graphic/Visual Design or Informatics
8 years of experience in digital product management digital content strategy experience strategy or related disciplines
3 years in a leadership or team management role preferably in a large enterprise or regulated industry
Deep understanding of digital experience best practices including SEO UX web analytics personalization and performance measurement
Proven ability to lead cross-functional initiatives and manage agency relationships
Experience working across diverse audiences including B2B and B2C
Strong communication skills with a collaborative mindset
Familiarity with enterprise CMS platforms (e.g. Adobe Experience Manager Sitecore WordPress Contentful) and analytics tools (Google Analytics Adobe Analytics)
Strategic thinker who can connect the dots between audience needs business objectives and digital execution
A strong advocate for simplicity clarity and accessibility in content and experience
Adept at translating complex information into intuitive digital experiences
Comfortable working in matrixed organizations with multiple stakeholders and competing priorities
Data-driven and outcomes-oriented with a track record of delivering measurable impact
Curiosity humility and interest in building something new
The ability to manage multiple projects with little oversight and the awareness to ask for help when needed
Preferred requirements:
Experience in healthcare financial services energy or similarly regulated sectors
Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical Dental Vision Life STD/LTD 401(k) Paid Time Off (PTO) or Flexible Time Off (FTO) Tuition Reimbursement and Employee Stock Purchase Plan. Casual PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan more detailed information pleaseclick here.
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Labcorp is proud to be an Equal Opportunity Employer:
Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race religion color national origin sex (including pregnancy childbirth or related medical conditions) family or parental status marital civil union or domestic partnership status sexual orientation gender identity gender expression personal appearance age veteran status disability genetic information or any other legally protected characteristic. Additionally all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.
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Required Experience:
Senior Manager
Employment Type
Full-Time
