Market Director, Business Development

Dignity Health East Valley

East Valley Rehabilitation Hospital

Job Title: Area Director Business Development
Job Type:Full Time Exempt

What we offer

Fundamental to providing great care is supporting and rewarding our addition to your base compensation this position also offers:

Comprehensive medical dental and vision plans plus flexible-spending and health- savings accounts
Competitive paid time off and extended illness bank package for full-time employees
Income-protection programs such as life accident critical-injury insurance short-and long-term disability and identity theft coverage
Tuition reimbursement loan assistance and 401(k) matching
Employee assistance program including mental physical and financial wellness
Professional development and growth opportunities

How youll contribute

The Director of Business Development is responsible for the development and implementation of business and marketing plans for the Rehabilitation Hospital. Candidate will establish strategic marketing plans in collaboration with senior leadership to achieve the facilitys objectives. This position designs and maintains a system for strong relationships with Managed Care Providers Medicare Case Managers other payers and appropriate hospital personnel to accomplish the development and maintenance of a strong and successful patient referral network and beneficial reimbursement arrangements. The Director of Business Development is responsible for the overall management of the Marketing and Admission Team.

QUALIFICATIONS

• Bachelors Degree in Business Marketing or Clinical discipline

• MBA preferred

• Minimum of 5 years experience in healthcare management preferred

• Excellent skills in forecasting market-based planning communications and public relations

• Valid drivers license and clean driving record

ESSENTIAL FUNCTIONS

Job Specific

• Implements a comprehensive business plan to ensure Census and Mix Forecasts are met and/or exceeded. The business plan will include and identify internal and external targets (by specific referral groups and percentages); insurance rate targets (averages) and action plans to evaluate the effectiveness of the Clinical Liaison Team. The business plan will be accessed and updated no less than quarterly to ensure that all business indicators are met.

• Ensures comprehensive external information is gathered on a continual basis with regard to markets customers and competitors.

• Will be the managing director over the clinical liaison and admissions teams.

• Must have a strong understanding and ability to work in all business development roles as needed.

• Develops and manages the marketing departments operating budget.

• Develops organizes and maintains a database system for decision support information including identification of community needs; demand forecasting; utilization of programs and services; competitive analysis; medical staff utilization trends. Utilizes software tools including the Kindred Hospital information systems together with internal data and external database information for statistical analysis.

• Serves as a liaison between Financial Services Information Systems and Business Development as it relates to internal data gathering and distribution of demand and utilization data. Designs control systems to measure effectiveness and results of market development and penetration.

• Ensures appropriateness of patient selection; assists patients/families in making informed admission decisions.

• Creates and implements comprehensive marketing plans and programs annually and on an as-needed basis for the facilitys long- and short-term goals.

• Compares research findings on local regional and national data to identify areas for potential cost and quality improvement by product-line and physician practice patterns.

• Establishes planning links with other healthcare organizations and agencies to obtain research information. Evaluates opportunities for joint or shared programs coordinates written data-oriented external agency surveys to gather best local information available.

• Interfaces directly with managed care providers key physicians and other program delivery personnel providing expertise in the development and implementation of business plans situation analysis documents and feasibility studies to evaluate opportunities for new joint/shared programs service offerings product-line development product enhancement and product differentiation in the competitive market environment.

• Consistently interfaces with Referral Sources Case Managers and Managed Care Providers to achieve maximum revenue generation for the hospital while maintaining quality patient care.

• Maintains a measure and tracking system delivering timely reports and presentations on a regular basis. Provides specific feedback to CEO/COO on performance achieved on a monthly and quarterly basis.

Daily

• Send dashboards to team

• Call into daily ops for both hospitals and send good morning emails

• Handle daily/urgent data requests from regional team

• 40/60 compliance oversight

• Staff complex cases as needed

• Provide internal advocacy/accommodations for admissions on complex cases

• Assist with bed management for patient admissions

Weekly

• Level 10 call with regional team for both facilities

• Review indicator report for both facilities

• Volume projections for both facilities

• Attend leadership meetings for both facilities

• Prepare marketing meetings

• Create and post social media content for both facilities

• Bi-monthly 1:1 meetings with both CEOs

• Cultivate physician relationships/weekly touch base

• Conduct chart audits on ACTs high OIs etc.

Monthly/Bi-monthly

• Complete MOR for both facilities

• Complete quality spreadsheet for both facilities

• Insurance denial analysis for both facilities

• Complete clinical liaison bonus files for both facilities

• Attend in-services/marketing lunches in both markets

• Screen and interview candidates

• Attend all town hall meetings for both facilities

• Conduct 30/60/90 day meetings and reviews with all new staff

• Review and approve bi-monthly time cards for employees

• Complete and review bi-monthly projections for both facilities

• Conduct bi-monthly ACT meetings

• Hold regular meetings with Lead Clinical Liaisons

Quarterly

• Complete QOR for both facilities

• Review marketing strategic plans and data with each Clinical Liaison

• Conduct rounding with Clinical Liaison

• Complete clinical liaison bonus files for both facilities

• Complete Board meeting volume reports for both facilities

• Complete IU collaborative report/meetings

• Provide Community Executive Leadership Team partner reports/meetings

• Attend compliance meetings for both facilities

• Attend quality meetings for both facilities

Yearly

• Prepare business and strategic plans for both facilities

• Analyze denials for both facilities

• Analyze delays in admissions for both facilities

• Conduct policy review for both facilities

• Review job descriptions for both facilities

• Prepare budget presentations for both facilities

• Conduct mid-year review for both facilities

• Develop marketing/collateral materials

• Review and update websites (ongoing)

• Conduct annual performance appraisals for employees

COMPANY SPECIFIC

• Adheres to dress code; maintains neat clean appearance; wears appropriate identification while on duty

• Completes annual health safety and education requirements; maintains professional growth and development

• Maintains confidentiality of all patient and/or employee information

• Demonstrates knowledge of growth and development principles over the lifespan; provides age-appropriate care to the patient population served

• Reports to work on time as scheduled; follows absence notification policies

• Attends all mandatory in-services and staff meetings

• Represents the organization positively and professionally

• Complies with all organizational policies regarding ethical business practices

• Communicates the mission ethics and goals of the hospital and department

• Maintains current licensure/certification for position if applicable

• Demonstrates Guest Relations skills consistently to all stakeholders

• Follows Health Safety Security and Hazardous Materials policies and procedures

• HIPAA: Follows HIPAA privacy laws; identifies and reports confidentiality issues promptly

• Compliance: Conducts duties according to Kindreds Code of Conduct policies federal and state laws and applicable standards

LANGUAGE SKILLS

• Able to communicate effectively in English both verbally and in writing

• Additional languages preferred

SKILLS

• Basic computer knowledge

• Knowledge of basic equipment

• Appropriate telephone communication skills

PHYSICAL AND SAFETY REQUIREMENTS

• Ability to communicate clearly and effectively with patients families peers and other healthcare team members

• Willingness to work beyond normal hours when necessary

• Ability to drive stand bend lift and move intermittently throughout the day

• Ability to cope with the mental and emotional stress of the position

• Possess sight/hearing senses or use prosthetics that enable functional performance of duties

• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions without compromising patient care