Senior Copywriter
Senior Copywriter
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$ 90000 - 115000
1 Vacancy
Job Description
Wintrust provides community and commercial banking specialty finance and wealth management services through its 16 bank charters and nine non-bank businesses. Wintrust delivers the sophisticated solutions of a large bank while staying true to the relationship-focused personalized service of our community banking roots. We serve clients in all 50 states with more than 200 branch banking locations in Illinois southwestern Florida northwestern Indiana west Michigan and southern Wisconsin and commercial banking offices in Chicago Denver Milwaukee Grand Rapids Mich. and in key branch banking locations throughout Illinois. Our people are the heart of our business and we are proud to rank consistently as a top place to work. Wintrust is a $66 billion financial institution based in Rosemont Illinois and listed on the NASDAQ Global Select Market under the symbol WTFC.
Wintrust is hiring a Senior Copywriter with financial services marketing experience to be the driving force behind the voice of our brand. The Senior Copywriter will lead the concept and execution of innovative marketing copy for a wide range of briefs while managing and mentoring the team of Marketing Copywriters.
What Youll Do
- Manage lead and inspire a team of in-house copywriters providing a clear vision while fostering growth.
- Develop and maintain the brands voice standards and messaging strategies to drive brand consistency and evolution across multiple business lines.
- Oversee edit and write copy for all lines of business and touchpoints. This roles copy purview is broad and requires the ability to pivot seamlessly between asset types and direct others to do the same.
- Collaborate with cross-functional partners to maintain seamless communication understand and influence their priorities and goals and effectively translate creative strategy when required.
- Analyze campaign results to identify performance gaps and collaborate with copywriters to develop targeted solutions.
- Lead brainstorming sessions and participate in strategic planning sessions.
- Persuasively present work and own client interactions at all levels.
- Maintain compliance and brand standards on all marketing materials.
- Manage copywriters day-to-day activities including reviewing their work and providing expert guidance on concepting writing editing and handling feedback.
- Implement a strong performance culture across the copy team while conducting regular performance reviews and providing feedback to optimize individual and team output.
- Keep team and projects on track taking advantage of our project management system.
- Develop ideas and concepts by staying current with financial services marketing LOB and audience trends and platforms and leading creative ideas and opinions at meetings.
- Explore and recommend new and innovative ways to tell our brand narrative.
Qualifications
- 7 years experience in financial copywriting preferably in-house.
- 3 years experience leading others and managing a team.
- Portfolio demonstrating smart brand-building ideas and executions for B2C and B2B campaigns is required.
- A highly conceptual and very organized creative with proven experience in campaign thinking.
- Experience leading a team to work on multiple projects simultaneously independently managing their schedules and reliably delivering strong work on time.
- An understanding of the functional and design implications of each character count and turn of phrase.
- Ability to communicate with others and exchange information accurately and effectively.
- Familiarity with AP Style or similar editorial standards; ability to quickly learn and apply our in-house style guide
- Proficient in Microsoft Office project management platforms (Workfront Monday) and various marketing and design programs.
Benefits
Medical Insurance Dental Vision Life insurance Accidental death and dismemberment Short-term and long-term Disability Insurance Parental Leave Employee Assistance Program (EAP) Traditional and Roth 401(k) with company match Flexible Spending Account (FSA) Employee Stock Purchase Plan at 5% discount Critical Illness Insurance Accident Insurance Transportation and Commuting Benefits Banking Benefits Pet Insurance
Compensation
The estimated salary range for this role is $90000 - $115000 along with eligibility to earn an annual bonus. Actual salaries may vary based on several factors such as a candidates qualifications skills and experience
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From our first day in business Wintrust has been proud to serve a variety of unique communities and people from all walks of life. To build a company that reflects the communities we serve we believe that fostering a unique and inclusive workplace where everyone feels valued and empowered to succeed will support our ongoing success. Wintrust Financial Corporation including community banking and financial services subsidiaries is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex age national origin disability veteran status genetic information and other legally protected categories.
Required Experience:
Senior IC
Employment Type
Full-Time
