Senior Brand Manager

London - UK

Monthly Salary: Not Disclosed

Posted on: 15-08-2025

Vacancies: 1 Vacancy

Job Summary

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads creams liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in with iconic brands including Flora BecelProActiv Blue Band Country Crock I Cant Believe Its Not Butter Rama and Violife together with our local brands and Professional business.

Global branded food champion Flora Food Group offers the next generation of delicious natural nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

Position:Senior Brand Manager
Location: Southwark London Hybrid

This is a standout opportunity to lead and grow two of our most important brands in the UK and Ireland: Elmlea as we aim to double our Creams business and ProActiv our Better-For-You powerhouse. As an Senior Brand Manager youll have full P&L ownership and be empowered to drive strategy across the full marketing mix (6Ps) from insight-led communications to innovation shopper activation and commercial alignment.

Youll report directly to the UK & Ireland Head of Marketing and lead a small but high-impact team working closely with local and central functions across Sales RGM Category Innovation and R&D. This is a career-defining role in a high-energy high-accountability environment perfect for someone who thrives on ownership and delivering results.

Key responsibilities include:

Brand Strategy & Growth

Own and lead the UKI strategy and positioning for Elmlea and ProActiv aligning with regional and global direction.
Develop and deploy consumer-first growth plans across the 6Ps based on insight and market trends.
Build joint business plans and selling stories for grocery retailers including Tesco Asda Sainsburys and Morrisons.

Performance Budget & Activation

Deliver a robust A&P investment strategy covering media digital shopper marketing and loyalty activations.
Set and track clear KPIs for brand performance with proactive actions to optimise results.
Use data to drive decision-making and establish scorecards that bring visibility and focus across functions.

Cross-functional Collaboration

Foster strong working relationships across Category RGM Sales Innovation and R&D teams.
Ensure seamless alignment across brand and customer initiatives to drive joint value creation.

People Leadership

Inspire and support your direct report providing clear goals development and regular feedback.
Champion a high-performance high-ownership culture within your immediate team and across the broader function.

What Does It Take to Be Successful

Were looking for a results-driven insight-led brand leader with a passion for consumer-first marketing and commercial excellence. Youll thrive in a fast-paced agile environment and be excited by the opportunity to make a real impact.

Strategic & Hands-On: Balance big-picture thinking with the ability to roll up your sleeves and execute projects brilliantly.
Commercial Mindset: Experience working closely with Sales Category and RGM functions and ideally UK grocery customers.
Data-Driven: Make decisions based on insight KPIs and real-time performance metrics.
Collaborative Leader: Build trusted relationships across internal and external teams and get the best from agency partners.
Inspiring Manager: Lead with clarity and empathy developing your team while delivering strong business results.
Growth Mentality: Curious agile and focused on delivering progress every single day.

Whats Next

If youre an ambitious insight-led brand marketer ready to take the lead on two powerhouse brands Elmlea and ProActiv this is your chance to drive real impact. Big brands big ambitions and a big opportunity to deliver results.

Application Deadline: 30th September 2025
For questions you can reach out to Richard Hodgson Talent Acquisition via WhatsApp at 44(0)or email at

Join us at Flora Food Group where we are pioneering the next generation of delicious natural nutritious food.

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace we understand that you might not meet all the requirements stated in the description but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values qualifications performance skills behaviours experience and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race color sex religion sexual orientation national origin disability genetic information pregnancy or other personal characteristics.

Required Experience:

Manager

About Flora Food GroupWe offer consumers a compelling choice in four growing categories: butters and spreads creams liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in with iconic brands including Flora BecelProActiv Blue Band Country Crock I Cant Believe Its...