SEO Specialist (20 hr/wk) -
SEO Specialist (20 hr/wk) -
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Job Description
Position : SEO Specialist
Work Hours (Client) : 8AM 4PM or 9AM 5PM CST (20 hours per week)
Pay Range : $900 - $1000 USD/month (varies based on skill set and experience level)
Location of Search : South Africa Philippines
Work Location : REMOTE
Type of Contract : Independent Contractor
Company/Client Overview:
We are a compassionate and dedicated assisted living and memory care facility located in Michigan. Our mission is to provide exceptional care in a safe nurturing environment where residents thrive. We re not just a facility we re a family. Every member of our team plays a role in creating a place where seniors feel valued safe and engaged. As we continue to expand our reach we re looking for a skilled SEO Specialist to help families in need of senior care discover our services online.
Duties and Responsibilities:
We are seeking a results-driven and strategic SEO Specialist to strengthen our digital presence and grow our local visibility. This is a part-time role ideal for someone who understands the senior care landscape and has experience optimizing for local search in a healthcare or service-oriented environment.
Your primary goal will be to ensure that when families search for assisted living or memory care in our area our facility is highly visible trustworthy and easy to find.
1. Local SEO (High Priority)
Optimize and maintain our Google Business Profile with accurate information updated photos service highlights and timely responses to reviews.
Ensure NAP consistency (Name Address Phone) across major directories (e.g. Yelp APlaceForMom SeniorAdvisor).
Target high-intent local keywords to capture prospective residents and their families.
Improve rankings in the Google Map Pack for relevant local searches.
2. Website Optimization
Build or refine service-specific pages (Assisted Living Memory Care Respite Care).
Strengthen calls to action (tour bookings contact forms info requests).
Ensure the website is mobile-responsive fast-loading and user-friendly.
3. Content Strategy & Creation
Develop blogs FAQs and guides addressing key concerns of families considering senior care.
Write engaging informative and SEO-friendly content.
4. On-Page SEO
Optimize page titles meta descriptions headers and images.
Improve internal linking between key service and location-based pages.
5. Review Strategy
Develop a process to encourage families to leave reviews on Google and industry-specific platforms.
Monitor respond to and leverage reviews to enhance credibility and engagement.
6. Backlink Building
Identify and acquire backlinks from trusted sources such as local directories senior-focused blogs caregiver networks and local business associations.
7. Tracking & Reporting
Set up and maintain Google Analytics and Search Console for SEO performance tracking.
Conduct competitor SEO audits and monitor ranking performance.
Implement schema markup to enhance search result presentation.
Minimum Requirements:
Language requirement: Excellent English Communication Skills
Education: Bachelors Degree (ideally)
Experience: 3 years of related experience
- 3 years of hands-on SEO experience preferably in local SEO or healthcare/senior living industries.
- Strong knowledge of Google Business Maps algorithms and local ranking factors.
- Excellent writing and editing skills for blog and on-page content.
- Familiarity with WordPress or similar CMS platforms.
- Self-starter with strong project management and communication skills.
- Michigan-based or familiar with Michigan s senior care landscape is a plus.
- Experience with SEO tools such as SEMrush Ahrefs Moz Yoast SEO or Google Tag Manager is preferred.
Performance Expectations (KPIs)
- Increase Google Map Pack rankings for targeted services within 3 6 months.
- Achieve measurable improvements in local keyword rankings.
- Grow organic traffic to the website by at least 20% in the first quarter.
- Increase tour booking conversions from organic traffic.
Employment Type
Full-time
