Director, Brand Marketing
Director, Brand Marketing
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Job Description
About Felix
Felix is Canadas first end-to-end digital healthcare platform delivering on-demand treatment for everyday health. From online diagnosis to prescription delivery and ongoing care we help Canadians conveniently manage their health across a growing number of categoriesincluding mental health sexual health and daily wellness.
In just five years Felix has grown to support over 17 healthcare categories integrated lab testing into our diagnostic process and expanded our pharmacy network to deliver medications across nearly every province.
Weve achieved 24 consecutive quarters of revenue and profit growth making Felix one of Canadas fastest-growing tech companies. But most importantly weve earned the trust of over 1 million Canadians who rely on Felix for accessible modern healthcare.
Were on a mission to make healthcare more patient-centred accessible and technology-drivenall while building a brand that Canadians genuinely love.
Now as we enter our next phase of growth were looking for a strategic creative brand leader to help take Felix to the next level of awareness and emotional resonance. This is a rare opportunity to shape the voice of a brand with both cultural relevance and real-world impactand help build a truly iconic Canadian health brand.
The Role
Reporting directly to the Chief Marketing Officer this leadership role is responsible for building and scaling Felixs brand presence across Canada. The Director of Brand Marketing will own the full brand strategy and marketing calendar build integrated full-funnel campaigns lead product GTM (go-to-market) initiatives and drive measurable growth through influencer content and partnership channels.
This role demands a player-coach who can connect brand vision with business outcomesbalancing short-term performance with long-term brand equity. Youll lead cross-functional teams manage external agency relationships and be instrumental in building a consumer-first brand in a fast-paced digitally native and regulated healthcare environment.
Role Requirements:
Brand Strategy & Planning: Own and articulate a clear insight-driven brand strategy that aligns with business objectives and resonates with diverse consumer segments across multiple product lines. Lead the creation and management of an 18 month holistic marketing calendar and budget.
Integrated Campaigns: Develop and oversee full-funnel omni-channel campaigns that span paid owned and earned channelsTV digital PR audio social CRM and web. Ensure consistent messaging and brand voice across all touchpoints. Track and optimize campaigns using both brand and performance metrics.
Go-To-Market Leadership: Partner with Product and R&D teams to design and execute comprehensive launch plans for new offerings. Ensure GTM efforts are timely differentiated and strategically aligned with customer needs and market trends.
Influencer Creator & Partnership Growth: Build and scale a robust network of influencers content creators and brand partners to acquire new users and increase brand reach credibility and relevance.
Creative & Media Execution: Collaborate closely with internal creative teams and external agencies to bring bold emotionally resonant ideas to life. Align creative strategy with media buying for efficient reach targeting and impact.
Cross-Functional Collaboration: Serve as a strategic connector across departmentsGrowth Marketing Product Data Science Partnerships Creative Legal and PRto ensure alignment executional excellence and consistent brand delivery.
Team & Culture Leadership: Recruit coach and mentor a high-performing brand marketing team. Foster a collaborative data-informed and experimentation-driven culture within marketing and across the broader organization.
Who you are:
Proactive & Execution-Focused: A self-starter who thrives in fast-paced environments and drives projects forward with urgency.
Organized & Precise: Strong project manager with the ability to manage multiple priorities seamlessly.
Creative Storyteller: Brings ideas to life with compelling narratives and a passion for connecting with audiences.
Collaborative Leader: Excels at cross-functional teamwork and driving alignment across diverse teams.
Data-Informed: Uses performance insights to guide decisions balance brand building with measurable results.
Consumer-Centric: Deeply curious and attuned to consumer behavior blending creativity with analytical rigor.
Minimum Qualifications:
8 years in DTC brand marketing (incl. 3 in e-commerce)
6 years leading cross-functional teams; 4 years people management
Experience in high-growth startup or challenger brands
Preferred Experience: Healthcare/wellness or regulated industry experience Tech sector and scaling small and/or challenger brands
Pay and benefits
Benefits/additional compensation for this role include:
Full medical dental and vision benefits
Maternity/paternity policy
4 weeks vacation (3 weeks anytime 1 week during the holidays)
Competitive compensation
Stock option grant
Remote first work from anywhere in Canada
Incredible culture powered by a highly collaborative and high-performing team
Large impact at an early-stage technology company
Professional development opportunities working closely with founders and senior leadership team
Location: Toronto Remote (Canada). We have an office in Toronto but are currently working remotely and open to candidates from anywhere in Canada.
Our commitment to an inclusive team culture means embracing diversity and offering equitable access to opportunities and resources for people who might otherwise be excluded. During our recruitment process we provide accommodations at any stage. Candidates can communicate their accommodation needs to the hiring manager directly or by emailing
Required Experience:
Director
Employment Type
Full-Time
