IT Services Marketing Manager

ITC WORLDWIDE is seeking a dynamic and experienced IT Services Marketing Manager Abuja CBD FCT NG (onsite)

The IT Services Marketing Manager will be responsible for defining and executing on the marketing and lead generation strategy at ITC for all of their core service lines including Finance Transformation & Outsourcing IT Managed Services and Robotic Process Automation.

The Marketing Manager will work closely with the commercial and executive team at ITC to understand the companys positioning and go-to-market strategy in order to implement the marketing tactics required to generate the expected number of qualified sales leads in the United States & EU which is the target market for the company.

Key aspects of their role will include content coordination and execution as well as the successful management of the digital marketing channels which is a significant success factor and focus for this position (key digital channels include paid ads SEO website operations/UX social media and webinars). This position will have internal direct reports (Marketing Analyst/Researcher Digital Marketing Lead) as well as a team of Digital Marketing employees.

YOUR RESPONSIBILITIES

Become an expert on ITC marketing positioning differentiators and target audience

Own content calendar creation coordination and execution with the input and support from the Practices. This includes working closely with the right stakeholders to present and prioritize SEO opportunities to maximize the results from the content programs.

Manage content copywriters reviewing and approving the quality of their work.

Support the creation of messaging and copy for marketing tactics including website copy paid ads social media webinar outlines guides outlines infographics videos etc.

Lead the successful coordination and execution of webinars and events

Continue enhancing ITC branding and brand awareness across the digital channels

Plan and execute inbound and digital marketing program including website operations SEO/SEM social media and advertising campaigns

Manage the day-to-day relationship and performance of the Digital Marketing In-house Agency with the support of a Digital Marketing Lead that will report to the Marketing Manager. The in-house Agency team is comprised of the following channels (10 FTEs):

Project Manager/Account Manager

Website Operations/UX

Email Marketing/CRM

Paid Media

SEO

Reporting/ Power BI

Manage our social media channel (LinkedIn as the main channel) with the support of a marketing coordinator

Measure and report the performance of all marketing campaigns across different channels and assess against our lead generation and sales goals

Manage the performance and relationship with other vendor partners (e.g. Hubspot etc.) including contract negotiation and vendor selection

Identify the latest marketing and digital trends and insights bringing new best practices training needs and strategic direction to the company in these areas

Brainstorm new and creative growth strategies

Streamline marketing and lead generation processes including better structuring of Hubspot and interaction between the different stakeholders at the company

Instrument conversion points and optimize user funnels

Provide thought leadership and perspective for content creation and work closely with Copy Writers and ITC Practices to develop the right collateral required for digital marketing campaigns

Serve as the link between marketing and inside sales/sales to ensure proper alignment of lead flow and quality through the sales lifecycle

Work with the Outbound/Email Marketing Manager on creating and optimizing automated workflows and outbound strategy for email campaign to nurture new and existing leads

Requirements

MS degree in Marketing business administration or related field

Fully Bilingual in English and Spanish/French/Arabic/Cantonese/German

5 years of experience in B2B digital marketing for a similar services company targeting CFOs CIOs and high-level executives in Finance and IT (e.g. Big Fours Accounting Firms Recruiting other consulting & outsourcing firms software companies)

Enjoys and brings experience managing direct reports and agencies

Strong analytical skills and data-driven thinking

Demonstrable experience leading and successfully managing digital marketing in B2B services companies

Highly creative with experience in identifying target audiences and devising content and digital campaigns that engage inform and motivate

Up-to-date with the latest trends and best practices in digital marketing and Account Based Marketing (ABM)

Strong understanding of Search Engine Optimization (SEO) processes to effectively manage the performance of the in-house Agency and SEO resources under management

Defines requirements tasks and resources associated with the SEO strategy

Understand on and off-site tactics

Experience working with popular keyword and SEO tools (Google Adwords Semrush Wordtracker Moz Screaming Frog Searchlight Botify Ahrefs Search Console etc.)

Experience working with CMSs and the building and administering of content in multiple CMS environments or platforms

Is familiar and comfortable with writing and editing content for SEO

Oversees and manages keyword research and competitive research for ITC key services

Keeps pace with SEO trends and developments (especially for North America)

Solid knowledge of web analytics platforms (Google Analytics) and understanding of tag management systems (Google Tag Manager Tealium or similar)

Experience in managing PPC and overall Paid Ads Programs especially including Google Adwords LinkedIn and Remarketing

Working knowledge of HTML

Continuous obsession with improvement and campaign optimization

Exceptional attention to detail and communication skills

High-level of proficiency in Microsoft Excel / PowerPoint / Word

High level of integrity autonomy proactiveness and self-motivation

Ability to deal with multiple stakeholders in different departments with competing priorities

Experience on the client side coordinating projects with advertising/marketing agencies preferred.

Ability to clearly and effectively articulate thoughts through verbal visual and written forms

Team player with a professional assertiveness whos also open-minded and humble

Ability to handle multiple tasks in a deadline driven environment

Excellent organizational project and time management skills with a natural drive for process improvement

Hubspot experience a plus (including both CRM and marketing modules)

SQL PowerBI experience a plus

Fast learner eager to learn new systems and tactics