Marketing & Communications Manager
Marketing & Communications Manager
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Job Description
About the Company
We are a global network powered by privacy-centric proof-of-human technology and an inclusive financial ecosystem that enables seamless digital asset exchange. Our mission is to connect empower and democratize ownership for all.
About the Team
Youll join a dynamic team at the intersection of Marketing and Integrated Communications reporting directly to the CMO and CCO. The Marketing team drives brand strategy creative development and growth and our flagship product. The Integrated Communications team fosters positive sentiment and community engagement around the flagship product protocol managing everything from earned media to content creation. Together these teams collaborate closely to amplify our visionand youll lead these efforts in Thailand.
About the Role
As the Marketing & Communications Manager for Thailand youll craft and execute a localized strategy to elevate brand awareness drive growth and inspire adoption of World as a grassroots movement. Your work will make our product relatable inclusive and aspirational for Thai audiences.
We seek a full-stack marketing and communications leaderstrategic creative and execution-orientedwith expertise in omnichannel campaigns stakeholder management and crisis communications. Youll thrive if youre self-driven adept at bridging global vision with local relevance and passionate about building communities.
Key Responsibilities
- Strategy & Planning: Develop and implement Thailand-specific marketing and communications plans grounded in local insights GTM strategies and audience segmentation.
- Brand Growth: Drive app downloads and sign-ups by elevating brand sentiment through innovative campaigns.
- Cross-Functional Leadership: Partner with operations product legal and policy teams to refine products expansion playbook.
- Global-Local Alignment: Adapt global strategies for the Thai market while sharing regional learnings to inform broader initiatives.
- Creative Excellence: Collaborate with vendors and internal teams to produce high-impact campaigns that uphold Worlds brand standards.
- Brand Stewardship: Serve as the regional guardian of Worlds creative integrity and strategic voice.
About You
- 7 years in marketing communications PR or brand management preferably in tech startups or consumer brands.
- Scrappy adaptable and results-driven. You take ownership innovate relentlessly and thrive in fast-paced environments.
- Ability to rally diverse stakeholders and navigate complexity.
- Strong creative judgment and brand management acumen.
- Deep understanding of Thai culture media landscapes and community engagement tactics.
- Fluent in English and Thai (written and spoken).
- Based in Bangkok (or willing to relocate) with Thai work authorization.
- Bonus Skills: Copywriting digital marketing (SEO/paid media) design (graphic/UI/UX) video production or photography.
Why Join
Lead marketing for a groundbreaking protocol with global impact.
Work alongside top-tier talent in a collaborative high-growth environment.
Shape how World empowers communities in Thailand and beyond.
Employment Type
Full Time
