A basic understanding of how search engines rank pages
A proficiency in Microsoft Office products (Word Excel PowerPoint Outlook)
Google Analytics certification
Advantages:
Basic understanding SEO & content
YouTube and Shopping certified
Experience with CMS systems such as WordPress Drupal or Joomla
Google Tag Manager Experience
Google Merchant Centre Experience
Photoshop Experience
Responsibilities:
The successful candidate will be working with a dynamic team across various disciplines (SEO Social Media Web Design & Dev) to achieve optimum results for their clients accounts.
Your primary focus will be the daytoday management of Google Ads campaigns and client relationships.
This will involve working within the Google Ads platform reviewing data on Google Analytics and Google Ads and reporting on results to clients.
Strategic management and optimisation of Google Ads campaigns
Keyword research & optimisation
Competitor analysis
Ad copy creation
PCC traffic & conversion analysis
Bidding and campaign strategy changes
Account planning and implementation
PPC campaign setup
Search campaigns
Display campaigns
Remarketing campaigns
Daily monitoring of PPC activity and budgets
Full and indepth reporting on account performance
Client relationship management
Compile campaign cost estimates and sales proposals
Administrative duties linked to the above (loading budgets informing the accounts department of billing changes etc.)
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