Digital Strategist
Digital Strategist
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1 Vacancy
Job Description
Description
Responsibilities:
Strategic Planning and Oversight
Develop and iterate on a quarterly digital strategy roadmap focused on:
Product launches
Seasonal campaigns (e.g. Winter skincare focus)
Key brand-building moments (e.g. Skin Health Month)
Create and own the marketing funnel from awareness consideration purchase loyalty.
Define KPIs ensure alignment with revenue goals and monitor ROI across platforms.
Campaign Conceptualization and Leadership
Ideate and brief digital designers and copywriters on ad creative landing pages and email campaigns.
Collaborate with specialists to test campaign angles products and target audiences (e.g. specific treatment types vs. broader anti-ageing solutions).
Leverage research from SEO specialists to ensure campaigns are keyword-aligned.
eCommerce Performance Management
Conduct daily/weekly reviews of:
Best-selling and underperforming SKUs
Cart abandonment and checkout conversion rates
Heatmaps and user journeys (using tools like Hotjar or GA4)
Work with Web Developers to optimize User Experience (UX) product filtering and upsell/cross-sell mechanics (e.g. frequently bought with).
Customer Segmentation and Lifecycle Marketing
Build and iterate customer personas including:
First-time buyers
Loyal skincare regimen customers
Referral customers
Plan and implement retention strategies such as:
Replenishment reminders
Birthday offers
Personalized skincare routine suggestions via email
Channel Coordination and Execution Management
Oversee consistency across all digital touchpoints: website email social media paid ads and SEO content.
Coordinate with various specialists including:
Paid Ads Specialist: Manage ad budgets Return on Ad Spend (ROAS) goals and remarketing strategies.
SEO Specialist: Develop skincare authority content plans blog briefs and conduct on-page audits.
Designer: Ensure brand visuals ad creative and packaging visuals align with strategy.
Developer: Oversee website optimizations new feature rollouts and speed improvements.
Data-Driven Reporting
Prepare weekly reports on:
Campaign performance
Revenue by source/channel
ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost)
Customer Lifetime Value (LTV) by cohort
Minimum Requirements:
1-2 years of proven experience as a Digital Strategist or in a similar digital marketing role.
Strong understanding of digital marketing channels including SEO SEM social media email marketing and content marketing.
Proficiency in using analytics tools such as Google Analytics 4 (GA4) or similar.
Experience with eCommerce platforms and optimizing conversion funnels.
Excellent communication collaboration and project management skills.
Ability to work independently and as part of a cross-functional team.
Data-driven mindset with the ability to translate insights into actionable strategies.
Benefits:
- Competitive salary based on experience.
You can also connect with Daniel on LinkedIn or contact Hire Resolve
If you meet the above requirements we will contact you within 3 working days
Package & Remuneration
About Us
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Employment Type
Full-Time
