iWYZE Marketing Manager

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Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this.

Job Description

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Launched in 2010 iWYZE is the direct distribution division of Old Mutual Insure Limited.

The Marketing Manager is responsible for driving business growth through effective performance marketing and high-quality lead generation while building and maintaining strong brand awareness in the competitive direct insurance market. This role leads the development and execution of strategic omnichannel marketing plans that align with business goals of sustained growth and profitability.

The position also involves strengthening partnerships across media advertising channel development and internal sales teams to expand customer reach and engagement. Additionally the Marketing Manager will lead and mentor a team of marketing specialists & communications specialists ensuring delivery against business objectives and fostering a high-performance results-driven marketing function.

Brand Management & Marketing Operations

• iWYZE brand management - ensuring effective corporate identity marketing communications & reputation management

• Maintaining and enhancing the iWYZE brands position in the insurance landscape including brand management under license of Old Mutual Insure in line with Old Mutual Insure Marketing COE.

• Ensure consistent application of the iWYZE brand across all

• marketing materials including digital asset social media above-the-line and below-the-line campaigns.

• Ensuring efficient marketing operations to ensure delivery of the marketing function to achieve organisations objectives

• Integrated Marketing and Performance Marketing

• Develop execute and manage integrated marketing plans and campaignsincluding ATL media (TV radio outdoor) digital (organic and paid) and lead-generation programsthat support business growth prospecting initiatives and new product launches.

• Agency & Stakeholder Management

• Lead collaboration with creative media buying production agencies internal marketing specialists and cross-functional teams (sales product digital) to ensure seamless campaign execution consistent messaging and timely delivery within budget.

• Budget & Financial Oversight

• Oversee marketing budgets ensure cost-effective media buying forecast accurately and work with Finance to ensure timely supplier payments and budget control.

• Compliance & Creative Oversight

• Manage approvals with Governance Risk Legal and Brand teams; oversee creative development to ensure alignment with brand strategy clear lead-focused messaging and incorporation of necessary changes.

• Lead Generation & Sales Alignment

• Integrate ATL campaigns with lead capture tools (QR codes URLs SMS codes); collaborate closely with sales and call centre teams to route track and convert leads effectively; refine targeting and messaging based on feedback loops.

• Performance Measurement & Analytics

• Define and monitor critical success metrics using tracking tools and analytics (brand lift direct response sales feedback) to measure campaign effectiveness ROI and inform ongoing optimization.

• Continuous improvement to ensure effective service

• Ensure statutory and legislative knowledge is always current in order to resolve customer complaints to advise the business on corrective solutions to mitigate risks and to improve the customer experience whilst complying with governance requirements.

• Ensure adherence to organisational policies practices and procedures.

• Identify solutions to enhance cost effectiveness and increase operational efficiency.

• Service delivery to ensure customer satisfaction

• Maintain service quality and desired outputs across the business process by ensuring compliance to tactical policies procedures and standards.

• Establish productive operational relationships with key stakeholders in the various channels and administrative teams.

• Develop work routines in line with operational plans / schedules in order to manage achievement of service delivery goals.

• Share knowledge on and participate in the creation of new standards control systems and procedures to maintain service delivery.

• Ensure cost efficiency through financial and corporate governance

• Contribute to the development and implementation of fit for purpose budgets.

• Manage supplier relationships and budgets associated with projects.

• Manage quality people practices

• Align own behaviour with the organisation culture and values.

• Share and transfer product process and systems knowledge to colleagues and team members.

• Collaborate and work with the business to deliver required service levels.

• Actively share information with other team members regarding successes issues trends and ideas.

• Experience Knowledge & Skills Required

• Bachelors degree.

• 5 8 years experience in channel marketing in the insurance industry.

• 3 5 years experience leading a marketing team.

Skills

Adaptive Thinking Brand Development Campaign Management Change Management Commercial Acumen Cultural Awareness Data Compilation Evaluating Information Executing Plans Management Accounting Market Analysis Media Management Oral Communications Professional Presentation Target Market Segmentation

Competencies

Action Oriented

Builds Effective Teams

Business Insight

Communicates Effectively

Cultivates Innovation

Drives Results

Ensures Accountability

Manages Complexity

Education

NQF Level 9 Masters

Closing Date

05 June 2025 23:59

The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit in question.

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