Copywriter Diamonds (SA)
Copywriter Diamonds (SA)
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Salary Not Disclosed
1 Vacancy
Job Description
Permanent remote.
About Greenpark
Greenpark is a global awardwinning performancedriven content leader and brand publishing Purposeis to help brands create meaningful connections that impact peoples lives through performancedriven contentfor search and social. Our unique expertise in Omnichannel Search & Insights Creative Content and Performance Tech are delivered to our clients via an ad agency and inhouse model.
We do this for a global client portfolio including Unilever Campari Group AIA Sanofi Nestle Lipton Kimberley Clark Straumann Ricola Globe Telecom and more.
Our Values
As a company we strive and act together in our ambition to make a positive impact for the people and brands we serve we do everything with kindness and respect at the core. We Strive Acting Together With Kindnessare the values that guide us.
About the role
As a Copywriter you will play a central role in helping define and deliver compelling storytelling for an international diamond and jewellery brand. You will be responsible for crafting SEOinformed editorial that both inspires and performs. You will bring a creative brandled approach to storytelling while ensuring optimisation best practices are consistently applied.
This role demands not only exceptional editorial skill but also deep subject matter expertise in the diamond and jewellery sector. You should be fluent in the language of luxury craftsmanship gemology and heritageable to elevate content with credible industry insight and bring authenticity to every piece you write.
You must have an innate understanding of what makes the world of diamonds jewellery and luxury resonate with global audiencesparticularly in the US market. This role requires strong writing skills a deep understanding of the category and an ability to collaborate across editorial SEO and creative teams.
What youll do
- Write original highquality editorial content across web and social platforms
- Bring expertise in diamonds and jewellery to everything written ensuring brand relevance and industry credibility
- Ensure all content is aligned with the tone visual identity and brand voice of the client
- Conduct interviews with brand experts and craftspeople to inform feature content
- Optimise content using keyword insights provided by the SEO team
- Write performancebased content that drives brand awareness and audience engagement
- Maintain and evolve the brands editorial content calendar
- Collaborate with creative and strategy teams to concept and deliver content ideas
- Stay up to date on diamond and jewellery trends cultural moments and seasonal opportunities within the US market
- Bring international and USspecific luxury consumer insights into every brief
- Ensure accuracy clarity and polish in all content produced
About you
- 35 years of experience writing editorial content in the digital space
- Deep experience in or passion for the diamond and jewellery industry including an understanding of the heritage craftsmanship and emotional value of diamonds
- Skilled in balancing brand storytelling with SEO optimisation
- Experienced in creating content for both web and social media channels
- Comfortable adapting tone for luxury positioning while keeping content accessible and inspiring
- Able to conduct interviews and translate them into compelling narrative content
- Based in South Africa with strong awareness of international markets particularly the US
- Strong collaborator with a positive attitude and openness to feedback
How well support you
- Incredible teamwork and agency support
- Training and development programmes
- The opportunity to work in a creative dynamic and globally connected agency
At Greenpark we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background identity and experience across our global workforce. By fostering a culture of respect inclusivity and collaboration were committed to ensuring everyones voice is heard and everyone can thrive.
All applications shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other protected characteristics.
Required Experience:
Senior IC
Employment Type
Full-Time
