Senior Marketing Executive
Senior Marketing Executive
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Job Description
PRINCIPAL DUTIES AND RESPONSIBILITIES:
- Market/list research to build a hygienic and healthy database
- Plan and execute the entire events marketing campaign
- Preparation and control of budgets
- Managing of the visitor registration system for its flow and effectiveness pre-show and on-site as well as the compilation of statistics and audits
- Conceptualise design provide copy and supervise production of marketing collaterals for events
- Work with trade media and partners such as trade associations to extend promotional reach
- Plan and make promotional trips to encourage more trade buyers to visit the events and also to encourage more cross-promotional partnership.
- Conceptualise and manage onsite programmes such as knowledge theatres and technology tours
- Management of websites and execution of enewsletters as well as using the analytics to improve the marketing campaigns.
- Management of social media sites such as Facebook and LinkedIn
- Onsite event management including but not limited to
- Supervision of visitor registration areas and temps
- Supervision of survey temps to ensure quality insights are captured
- Obtaining exhibitor and visitor quotes
Qualifications :
- Candidate must possess at least Bachelors Degree/Post Graduate Diploma/Professional Degree in Marketing Mass Communications or equivalent
- At least 5 years of working experience in the related field is required for the position
- Preferable Senior Executive experienced in Marketing Events and Digital Marketing.
- Required Skill(s): Excellent communications skills both orally & in writing meticulous self-driven with high levels of initiative multi-task deliver quality work within tight deadline self-starter with an analytical and creative mind
- Knowledge and ability with IT systems including core MS Office packages (Word Excel Power Point Access)
Additional Information :
We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at .
Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
- Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
- Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from plus company funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance mental health first aiders and more
- Recognition for great work with global awards and kudos programmes
- As an international company the chance to collaborate with teams around the world
Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.
At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
