Marketing Director
Marketing Director
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Salary Not Disclosed
1 Vacancy
Job Description
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New York NY or Port Washington NY
Position Overview:
Manages the development and creation of all strategic and tactical marketing activities for the Cavit Cipriani and Sarah Jessica Parker/Invivo X premium wine brand portfolios. Works collaboratively with winery personnel internal and external creative teams to develop relevant dynamic and ownable marketing assets for both trade and consumer communication platforms. Works closely with key Field Sales and National Account teams in creating customer focused trade materials to drive sales success. Works cross-functionally with Portfolio Management Sales Public Relations Legal and Finance teams. Reports to the SVP of Marketing and leads a team of two brand marketing managers.
Responsibilities/Essential Functions:
- Manages a team of two responsible for:
- Leading development of annual brand plans and budgets
- Day-to-day creative development of innovative consumer and trade marketing materials for local and national programs.
- Development and execution of 360 marketing programs insights strategy media creative digital retail etc.
- Collaborating with portfolio management and sales teams to develop materials and programs to directly support selling efforts on and off premise.
- Monitoring and tracking brand spending based on approved marketing budgets and invoice wineries for brand expenses accordingly.
- Briefing and executing social and digital media including creative development KPI creation and reporting
- Leading social media strategy and execution including content calendars photoshoots copywriting promotions/sweeps influencers etc
- Analyzing brand and marketing program performance through syndicated and internal data.
- Collaborating closely with suppliers/brand owners in conjunction with portfolio managers on a regular basis and prepare business review presentations to review sales and marketing programs results and future plans.
- Recommending channel and/or customer strategies and tactics to senior Marketing Portfolio and Sales leadership.
- In-market visits as needed to represent brands to wholesalers key retailers and market intelligence gathering alongside distributor sales reps and portfolio team.
- Overseeing line extensions and new brand launches including label creation and design label copy and TTB approvals. Working closely with wineries on related logistics.
- Developing annual competitive analysis to provide around wine blends styles and competitive activity/performance.
- Ensures continued differentiation of brands within the portfolio (brand positioning voice identity) and ongoing consistency of those brand IDs across all channels.
- Lead relationships with internal and external agencies.
- Responsible for sharing overall team status with SVP of Marketing.
Qualifications/Requirements:
- Bachelors Degree required; MBA a plus
- Minimum 5-7 years experience in marketing (Alc/Bev category experience required)
- Minimum 2-3 years experience managing a team
- Has successfully managed high profile partnerships/celebrity brands
- Must be in the know and have the ability to leverage pop culture and trends to develop more powerful consumer communications
- Strong understanding of the US 3-Tier system its laws and state-by-state route-to-market
- Strong understanding of media strategies tactics and current on all viable platforms
- Strong communication both written and verbal and ability to present in front of large groups
- Superior organizational skills detail-oriented must be able to manage multiple priorities and meet deadlines in a matrix organization
- Ability to work independently and in a dynamic high energy team-oriented atmosphere
- High level of proficiency with technology 3rd-party syndicated data platforms
- Wine knowledge preferable but not required
- Foreign language skills a plus Spanish and/or Italian
- Domestic travel up to 10%
Palm Bay International a dynamic family-owned company offers one of the nations most comprehensive portfolios of imported wines and spirits including over 50 suppliers from around the globe. Among Palm Bays most valued assets is its remarkable network of long-term partnerships with the foremost wholesale companies in all 50 states as well as the Caribbean Mexico and Central America. With the crucial collaboration of these partners Palm Bays portfolio is able to meet the needs of every level of the industry from independent restaurants and retail stores to chain accounts supermarkets hotels airlines cruise ships duty-free accounts and U.S. military bases. This impressive roster of brands accounts and relationships positions Palm Bay as a major source of fine wines and spirits and an industry leader in the U.S. marketplace. For more visit: .
Benefits Overview:
Palm Bay offers a competitive compensation package including medical dental vision life insurance 401(K) paid vacation personal time off and 11 paid company holidays.
Palm Bay International is an equal opportunity employer.
Required Experience:
Director
Employment Type
Full-Time
