Marketing Campaign Strategist
Marketing Campaign Strategist
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USD 65000 - 75000
1 Vacancy
Job Description
For over four decades PAR Technology Corporation (NYSE: PAR) has been a leader in restaurant technology empowering brands worldwide to create lasting connections with their guests. Our innovative solutions and commitment to excellence provide comprehensive software and hardware that enable seamless experiences and drive growth for over 100000 restaurants in more than 110 countries. Embracing our Better Together ethos we offer Unified Customer Experience solutions combining point-of-sale digital ordering loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings. To learn more visit or connect with us on LinkedIn X (formerly Twitter) Facebook and Instagram.
Position Description:
Were looking for a creative and highly organized Marketing Campaign Strategist to support the development execution and optimization of multi-channel lead generation campaigns for the restaurant industry. This role is ideal for someone who thrives on getting things donebuilding campaigns managing systems and tracking performance. Youll play a key role in launching programs that generate qualified leads and pipeline for PAR Technologys solutions targeting corporate restaurant brands.
Position Location:
Hybrid Minneapolis area
Reports To:
Sr. Manager Demand Generation Operator Cloud Growth Marketing
What Were Looking For:
13 years in marketing demand generation or campaign operations roles
Hands-on experience with marketing automation software Pardot preferred as well as Salesforce and Gong or SalesLoft
Experience running digital ABM ad campaigns in Google and LinkedIn
Strong project coordination and organizational skills
Excellent written and verbal communication
Detail-oriented with a proactive problem-solving mindset
Comfortable managing multiple campaigns and deadlines simultaneously
Bachelors degree in marketing communications business or equivalent experience
Additional Skills:
HTML email creation
Lead list vetting cleaning and management
Collaborative mindset to work cross-functionally with sales product marketing events and partnerships
Strong analytical skills to report on and optimize campaign performance
Unleash your potential: What you will be doing and owning:
Campaign Execution & Project Management
Build and launch campaigns across email outbound sales tools (Gong/SalesLoft) paid media and organic social channels
Create HTML emails segment lists and manage assets in Pardot
Maintain campaign calendars and coordinate timelines
Lead Management & List Operations
Vet and clean prospect/customer lists
Upload leads into Pardot and Salesforce with correct tagging and routing
Collaborate with sales for outreach support
Targeting & Content Support
Assist in defining target segments
Write campaign copy for various channels
Contribute ideas for new and repurposed content
Performance Reporting & Optimization
Track and report on CTR conversion rates and influenced pipeline
Recommend improvements based on performance
Cross-Team Collaboration
Ensure alignment with business goals through cross-functional coordination
Support execution of partner and field marketing programs
Interview Process:
Interview #1: Phone Screen with Talent Acquisition Team
Interview #2: Video interview with the Hiring Manager (via MS Teams)
Interview #3: Video interview with the Team (via MS Teams)
PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or genetics. We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws. If you require reasonable accommodation to complete a job application pre-employment testing a job interview or to otherwise participate in the hiring process or for your role at PAR please contact .If youd like more information about your EEO rights as an applicant please visit the US Department of Labors website.
Employment Type
Full-Time
