Digital Merchandising Manager
Digital Merchandising Manager
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Job Description
Job Details
Description
Position Overview:This is more than merchandisingits about building a digital storefront that lives up to the precision and grit of our rifles.
TheDigital Merchandising Manageris responsible for managing how our firearms accessories and gear are presented across our e-commerce channels from homepage and category curation to product page storytelling and full-scale product launches. Youll also lead theproduct setup process ensuring new items are properly configured compliant and ready for customers from data entry to go-live.
Youll work at the intersection ofproduct creative marketing compliance and operationsto ensure our e-commerce experience is seamless scalable and optimized for results.
Key Responsibilities:
Product Management & Setup
- Own the end-to-end process ofadding new productsto our site: entering specs images pricing inventory variant logic and FFL requirements.
- Coordinate with product operations and compliance teams to ensureaccurate and timely uploadsfor serialized and regulated products.
- Create and maintain astandardized processfor e-commerce product launches seasonal refreshes and SKU changes.
- Set upcollections tags filters and merchandising logic to ensure customers can easily shop and discover the right product.
Merchandising & Optimization
- Curate and updatehomepages collection pages PDPs and featured content based on campaigns seasonality and inventory.
- Ensure every product page reflectsaccurate specs compelling messaging high-quality media and cross-sell opportunities.
- Collaborate with creative and copy teams to optimizeproduct storytellingfor performance and brand fit.
- Run regular audits to maintain accuracy and consistency across all digital touchpoints.
E-Commerce Strategy & Performance
- Use GA4 WooCommerce analytics and customer behavior data to guide decisions on product placement sorting and experience improvements.
- Monitor funnel performance: product views ATC FFL flow checkout completion and optimize based on insights.
- Work with the DTC email and paid media teams toalign merchandising with campaign priorities and traffic flows.
SEO
- Own and optimize on-site SEO strategy including product descriptions metadata image alt tags and internal linking to drive organic traffic and improve search rankings.
- Collaborate with marketing and content teamsto implement keyword strategies and ensure all product listings and landing pages are optimized for both search visibility and user conversion.
- Analyze and report on SEO performance metrics(e.g. traffic rankings click-through rates) using insights to continuously improve product visibility and support revenue growth.
Qualifications & Skills:
- 5 years in digital merchandising e-commerce management or product content operations.
- Deep experience with WooCommerce and product setup workflows.
- Strong understanding of digital UX best practices for PDPs category navigation and FFL/serialized checkout flows.
- High attention to detail and ownershipnothing goes live unless its right.
- Familiarity with firearms compliance (ATF rules FFL transfers age verification etc.) is amajor plus.
- Comfortable using GA4 Hotjar Klaviyo and WooCommerce data to inform decisions.
- Bonus points if you have experience in regulated industries.
Key Accountabilities:
This role will be directly responsible for driving and optimizing digital sales performance. Success will be measured by:
- Website Traffic Increasing qualified traffic through SEO digital merchandising and campaign collaboration.
- Website Conversion Rate Enhancing site experience and product presentation to turn visitors into buyers.
- Website Revenue Driving sales growth through high-performing product pages effective categorization and conversion-optimized merchandising strategies.
Preferred Qualifications:
- Experience in the firearms hunting or outdoor industry.
- Knowledge of digital advertising regulations within the firearms industry.
- Strong copywriting skills for digital content creation.
Work Environment & Travel:
- This position may be based at the companys headquarters or remotely.
- Occasional travel may be required for industry events trade shows or retail partner engagements.
Why Join Christensen ArmsChristensen Arms is an industry leader in premium firearms innovation. This role offers a unique opportunity to shape and elevate the brands digital presence while supporting key initiatives that strengthen retail engagement and customer loyalty.
Required Experience:
Manager
Employment Type
Unclear
