Associate Manager, Consumer PR
Associate Manager, Consumer PR
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Salary Not Disclosed
1 Vacancy
Job Description
Your Wonderful Purpose:
- Guide the strategic development and execution of integrated public relations plans for Wonderful Pistachios.
- Lead U.S. consumer and trade media relations efforts building relationships with key media and drafting messaging press releases and timely pitches that generate earned results.
- Manage third party agencies as needed including oversight of international PR agencies in China India and Mexico.
- Oversee the organic social strategy for Wonderful Pistachios to help showcase versatile usage occasions for the product such as snacking recipes sports and fitness. This includes collaborating internally to source UGC and draft monthly social media calendars.
- Identify outreach and coordinate event and social media sponsorships collaborations and partnerships that elevate the brand.
- Identify incremental projects and out-of-the-box creative ideas such as collaborations integration opportunities and brand partnerships.
- Provide analysis on the impact of our campaigns and initiatives through ongoing media monitoring coverage clipping and recap reports.
- Deliver presentations to internal teams and external stakeholders leverage persuasive communication skills to drive strategic decisions and advance the organizations goals.
- Coordinate and execute on-the-ground logistics for media activations trade shows in-person events and virtual events.
- Collaborate with senior management and brand teams and work cross-functionally with our marketing advertising research and legal teams.
- Support the larger global communications team by sharing industry news best practices and submitting award opportunities.
- Manage client budgets.
- Guide and mentor junior team members.
Qualifications :
The Wonderful You:
- At least 4-6 years of progressive communications experience within an agency or corporate environment with transferrable experience from relevant industries such as CPG/F&B health/wellness hospitality sports travel or entertainment.
- Ability to articulate ideas clearly write compelling press releases create engaging content and effectively convey messages to a variety of consumer audiences.
- Proven track record to ideate coordinate and confidently execute public relations campaigns events and partnerships with minimal oversight.
- Passion for media relations with an ability to secure earned branded coverage.
- Strong understanding of social media platforms and the audiences they cater to. On-site training will also be provided to further develop and meet the specific requirements of social media needs.
- Willingness to work occasional non-traditional hours due to international calls occurring in mornings and evenings based on the time zones of certain countries.
- Excellent project management skills with demonstrated ability to multi-task prioritize delegate and ask for help when needed.
- Adapts to change is open to new ideas and thrives in a fast-paced environment.
- Strong written and verbal communication skills.
- Self-motivated and solution-oriented team player that takes ownership of projects can work independently and communicates project status effectively.
- Knowledge of standard PR tools: MuckRack Cision PR Newswire/Businesswire media monitoring services Microsoft Office etc.
- Bachelors degree preferably in Communications Journalism Public Relations English Marketing or Advertising.
Pay Range: $85000 - $90000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.
Additional Information :
- Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans and a 401k with match eligibility to secure your financial future and including:
- 24/7 online physician consultations
- virtual mental health resources
- life coaching
- engaging employee community groups
- cash rewards for healthy habits and fitness reimbursements
- library of on-demand fitness videos
- Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
- Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department offering extensive resources like People Manager and leadership training webinars and eLearning courses.
- Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals overcome challenges and drive your career forward.
- Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant positive change in the workplace.
- Building a Healthy Society: To date our co-Founders Lynda and Stewart Resnick through their foundations and The Wonderful Company have invested more than $2.5 billion in education health and wellness community development and sustainability initiatives across Californias Central Valley Fiji and the 2024 Wonderful ranked as #3 in PEOPLEs 100 Companies That Care list and was named one of Fortune magazines 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts visit .
- Giving Back to the Community: Make a difference with Wonderful Giving allowing you to allocate company-provided funds to up to three charities of your choice and join Wonderful Neighbor to contribute to group service projects within our local communities.
Wonderful Agency is the full-service in-house advertising and marketing agency at The Wonderful Company. Dedicated to creative excellence across all media (television web print outdoor POS mobile and social media) Wonderful Agency builds consumer awareness and relevance across The Wonderful Companys brands. This is accomplished by creating effective and innovative campaigns that match the quality of the highest echelon of global firms while offering an environment that is far more entrepreneurial and fast-paced than a traditional agency. Wonderful Agency is highly integrated in direct brand and product development decisions with company owners business unit leadership legal strategy and other key stakeholders.
The Wonderful Company a successful fast-growing privately held $6 billion company with 10000 employees worldwide. The Wonderful Companys connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility including more than $1 billion invested in environmental sustainability; $65 million in charitable giving education initiatives and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in Californias Central Valley. To view the current Corporate Social Responsibility report visit learn more about The Wonderful Company its products and its core values please visit or follow The Wonderful Company on LinkedIn Facebook Instagram and Twitter. To learn more about The Wonderful Companys corporate social responsibility impact visit .
The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance equity and inclusion. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability age protected veteran status or other protected categories.
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Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
