Job Title: Sales Manager
Location: NairobiKenya
Reports to: General Manager
Industry: Hospitality
Key Responsibilities
1. Sales Strategy & Planning
- Develop and execute sales plans and strategies aligned with the hotel s business objectives.
- Identify and target key market segments including corporate leisure group bookings and travel agents.
- Monitor market trends and competitor activity to adjust sales tactics accordingly.
2. Client Relationship Management
- Build and maintain strong relationships with existing and potential clients including corporate accounts event planners travel agencies and tour operators.
- Conduct regular client visits and networking to promote the hotel s services.
- Respond promptly to client inquiries and provide tailored proposals and quotations.
3. Revenue Growth
- Drive sales initiatives to achieve monthly and annual revenue targets.
- Coordinate with the marketing team to develop promotional campaigns and special offers.
- Collaborate with the Front Office and Reservations teams to maximize room occupancy and average daily rate (ADR).
4. Sales Reporting & Forecasting
- Prepare regular sales reports forecasts and market analysis for management review.
- Track and analyze sales performance metrics and adjust strategies as needed.
5. Team Collaboration & Leadership
- Work closely with other departments (Food & Beverage Events Marketing) to ensure seamless customer experience.
- Train and motivate sales staff (if applicable) to meet departmental goals.
6. Event & Group Sales
- Manage group bookings conferences and event sales to maximize hotel revenue.
- Liaise with clients to coordinate event requirements and deliver exceptional service.
Requirements
Qualifications & Experience
Bachelor s degree in Business Marketing Hospitality or related field.
Minimum 3 5 years experience in sales within the hospitality industry preferably in a 3-5 star hotel environment.
Proven track record of meeting or exceeding sales targets.
Excellent communication negotiation and interpersonal skills.
Proficiency in CRM software and Microsoft Office Suite.
Core Competencies
Strong sales and negotiation skills
Customer-focused approach
Strategic thinking and planning
Relationship building and networking
Teamwork and collaboration
Results-driven and proactive mindset