Product Manager – Gen AI Strategy & Adoption (Marketing)

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Hours:

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Pay Details:

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidates skills and experience job-related knowledge geographic location and other specific business and organizational needs.

As a candidate you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The Marketing Generative AI Centre of Excellence (COE) is a newly established horizontal practice within Marketing tasked with shaping the future of how we work in Marketing through Generative AI. The Marketing Generative AI COE is responsible for building the strategic roadmap and vision for Gen AI Marketing including unlocking near-term use cases that drive measurable impact and reimaging the future of work. The team stays on the forefront on Gen AI by gathering input from internal marketing stakeholders and external sources and works in collaboration with AI2 and key TD control partners and external agencies to deliver and drive adoption of responsible scalable and high-impact AI solutions.

Reporting to the Senior Manager Gen AI COE Lead (Marketing) the Product Manager Gen AI Strategy and Adoption will be responsible for engaging internal and external partners to refine and execute against Marketings Gen AI roadmap building the case for future investment and driving adoption including reimagining workflows.

Key Responsibilities:

• Oversee the execution of Marketings Gen AI roadmap including intake prioritization and delivery

• Act as a strategic partner by leading and developing relationships with internal and external business partners / stakeholders to refine and execute the Marketing Gen AI roadmap.

• Contribute thought leadership by translating GenAI trends competitive intelligence and agentic workflows into solutions that align to Marketings strategic priorities

• Build the case for future investment in Gen AI initiatives including business case development

• Drive adoption of Gen AI solutions by reimagining workflows and processes.

• Develop and implement strategies to measure the impact of Gen AI initiatives and drive adoption.

• Communicate progress and outcomes to stakeholders including executive updates dashboards and presentations to communicate progress risks and opportunities to senior leadership.

Skills and Knowledge Required:

• Strong understanding of generative AI technologies and their applications in marketing.

• Ability to collaborate effectively with cross-functional teams including experience working in cross-functional matrix environments with multiple stakeholders

• Superior impact and influencing skills with a demonstrated ability to lead digital marketing initiatives and present recommendations to large teams and executive stakeholders

• Experience in developing and executing strategic roadmaps.

• Strong business acumen takes ownership initiates improvement

• Analytical and outcome-oriented with a proven ability to translate technical considerations into business implications

• Proven experience leveraging technology to improve capability drive optimization efficiencies and business results.

• Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment requiring ongoing. re-evaluation of priorities

Education and Experience:

• 58 years of experience in marketing digital strategy or innovation roles

• Bachelors degree in Marketing Business Technology or related field (MBA preferred)

• Experience with AI/ML marketing and cloud technology or digital transformation initiatives is a strong asset

Who We Are:

TD is one of the worlds leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day we deliver legendary customer experiences to over 27 million households and businesses in Canada the United States and around the world. More than 95000 TD colleagues bring their skills talent and creativity to the Bank those we serve and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers communities and colleagues.

TD is deeply committed to being a leader in customer experience that is why we believe that all colleagues no matter where they work are customer facing. As we build our business and deliver on our strategy we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether youve got years of banking experience or are just starting your career in financial services we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs were here to support you towards your goals. As an organization we keep growing and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial physical and mental well-being goals. Total Rewards at TD includes a base salary variable compensation and several other key plans such as health and well-being benefits savings and retirement programs paid time off banking benefits and discounts career development and reward and recognition programs. Learn more

Additional Information:
Were delighted that youre considering building a career with TD. Through regular development conversations training programs and a competitive benefits plan were committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations requirements.

Colleague Development
If youre interested in a specific career path or are looking to build certain skills we want to help you succeed. Youll have regular career development and performance conversations with your manager as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience or you want to coach and inspire your colleagues there are many different career paths within our organization at TD and were committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that youve got everything you need to succeed in your new role.

Interview Process
Well reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if youd like accommodations (including accessible meeting rooms captioning for virtual interviews etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):