Position Overview The Sales Development Representative (SDR) will be responsible for the front-end of the sales process primarily focused on prospecting and qualifying warm leads. They play a critical role in generating and nurturing leads ensuring that only qualified opportunities move forward to the sales team. The SDR will receive ongoing training and mentorship from the experienced sales team to ensure success. Essential Job Functions - Key Focus: Outbound prospecting (cold calling email outreach social selling) inbound lead qualification scheduling meetings and ensuring the sales pipeline is filled with high-quality opportunities.
- Conducting research to identify potential leads and ideal customer profiles.
- Reaching out to prospects via phone email or social media to start conversations.
- Qualifying leads based on predefined criteria (e.g. budget need timing authority).
- Setting appointments or demos for salespeople (AEs) to close.
- Using HubSpot to track interactions and follow-up activities.
- Maintaining a strong understanding of the product or service being sold to effectively communicate its value proposition to leads.
- The SDR is primarily focused on tactical execution within the sales funnel. They handle the day-to-day activities of generating leads and making initial contact with prospects. SDRs are often the first point of contact between the company and potential customers and their role is essential for qualifying leads and ensuring that only high-potential prospects move further into the sales.
- SDRs interact with prospects at the very start of the sales process. Their goal is to identify potential leads engage with them and qualify their interest in your product or service. SDRs often follow scripts and templates but personalize outreach to maximize engagement and build initial relationships.
How metrics are measured: - Based on activity-based KPIs such as the number of outbound calls made emails sent meetings booked qualified leads passed to the sales team or conversion rates from leads to opportunities.
- Complete average of 60 new customer contacts daily on monthly basis
- Mix of phone email social etc. contacts
- Generated via multiple channels
- Drive 160 leads to sales team per month which meetings for AEs
- Customer contacts need to yield opportunities for AEs
- Lead generation will yield 18 new customers per monthly
- Lead quality is important. We want AEs spending time in areas that are likely to yield results.
- Indirectly generate $6 million in new sales annually through lead development for sales team
- Develop and maintain Salesforce information to track SDR activity.
- Leads and opportunities will be assigned to sales team.
- Ultimately we want to be able to quantify the impact of the position on sales (i.e. who opportunities did the position initiate and how much did they contribution over time).
Compensation Structure: $38000- $45000 salary PLUS Commission/Bonuses Incentive compensation: $150.00 monthly bonus for achieving 40 customer contacts daily $1000 monthly bonus for achieving 120 leads monthly for AEs $750 monthly bonus for achieving 12 new customers monthly Qualities and Competencies: - Experience in the event/exhibit industry with a solid understanding of the terminology and processes. Mid-level experience preferred
- Highly competent in the use of LinkedIn and other networking platforms
- Highly organized able to organize leads for many sources (web social phone email etc.) and ensure timely and accurate follow-up
- Positive representation of customer centric culture. They represent the first impression of Tectonics. Demonstrate the ability to aggressively pursue objectives without devaluing our brand.
- An ability to be persistent self-directed creative and organized.
- An ability to manage rejection be flexible solve problems take direction and operate with integrity.
- Ability to learn and apply recent sales skills.
- Intermediate competency with MS Office Internet CRM and related systems.
| Required Experience:
Junior IC