Senior Director, B2B Marketing Strategy
Senior Director, B2B Marketing Strategy
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Job Description
Mod Op is seeking a consultative tech-savvy Sr. Director of B2B Marketing Strategy to lead enterprise-level B2B marketing engagements. As a senior individual contributor and strategic leader to our account teams youll help clients solve complex marketing challenges and accelerate outcomes through full-funnel cross-channel strategies grounded in data audience insights and emerging technology.
This highly collaborative role is critical to our success both in delivering measurable results for clients and shaping Mod Ops strategic roadmap through the voice of our B2B portfolio.
Essential Functions
Lead as a principal strategist on key B2B enterprise accounts to direct client strategy with support and partnership of Mod Op cross-functional teams
- Translate client business goals into measurable marketing strategies that span demand generation customer acquisition and retention.
- Collaborate closely with account media analytics and creative teams to scope pitch and evolve strategies with strategic rationale and clear articulation of value.
- Develop client roadmaps business cases and realization frameworks
Uncover shape and drive progress when a clear path is not yet defined
- Consider distill and prescribe the best solution vs. only responding with what a client may have directly asked for.
- Provide a third-party perspective and healthy consultative challenge to client strategies and results to ensure alignment to client business goals
- Anticipate the clients needs and translate into what Mod Op can deliver (connect-the-dots across service offerings that will help our clients win and help us scale our business successfully)
Leverage your expertise in enterprise B2B marketing and business dynamics including long sales cycles multi-stakeholder decision-making and account-based marketing
- Guide clients in applying audience-first personalization principles to customer engagement strategies.
- Map the buyer journey to identify gaps overlaps or friction points
- Use first-party data and behavioral signals to refine targeting prioritize outreach and personalize messaging across channels to accounts/personas
- Emphasize solutions and ROI to drive long-term trust-based loyalty
Tell compelling stories and drive progress with clear vision Set the vision strategy and positioning that will permeate client leadership discussions and drive adoption of Mod Ops recommendations
- Facilitate strategic planning workshops and executive-level conversations with clarity and influence rolling up all recommendations and outcomes to client business goals.
- Display outstanding business acumen and effectively communicate complex subject matter to both marketing and non-marketing stakeholders as well as technical and non-technical stakeholders
Evaluate performance to optimize impact
- Analyze cross- channel marketing programs to provide recommendations that ultimately help clients improve outcomes
- Develop strategic insights with competitive research benchmarking and general analysis and audit techniques
- Document and share observations from prospects and clients to influence future solution development
- Create client-specific and use-case-specific stories
- Provide thought leadership through speaking engagements webinars conferences blogs articles LinkedIn etc.
Partner to support Mod Ops growth
- Document and share observations from prospects and clients to influence future solution development
- Create client-specific and use-case-specific stories
- Provide thought leadership through speaking engagements webinars conferences blogs articles LinkedIn etc.
Requirements
Bachelors degree in a relevant discipline
8 years of experience in digital marketing strategy consulting and/or or data-driven advertising with a strong emphasis on B2B enterprise clients.
- Proven track record translating complex challenges into marketing strategies that drive business impact and revenue growth through complex consideration cycles
- Ability to consult on marketing strategy maturity technology customer journey and multi-touch attribution
- Successful leadership of cross-channel strategy and client stakeholder collaboration including brainstorming distillation of ideas joint business plans roadmaps business cases and realization/ROI strategies
- A solid and demonstrable understanding of digital marketing advertising and the AdTech/MarTech space is required - including activation measurement and personalization methods and tools
Strong communication and storytelling skills
- Ability to influence both technical and non-technical stakeholders
- Experience presenting to C-suite level and gaining buy-in is a necessity.
Strong Internal Collaboration & Client-First Mindset
- Trusted proactive partnership with internal teams: working closely with account media analytics creative and technical leads to position cohesive high-impact strategies
- Applying a collaborative solutions-oriented approach to every engagement helping elevate the thinking and contributions of those around you
- Embodying a client-first mindset ensuring all recommendations are grounded in client goals challenges and measurable business impact (not just deliverables)
- Contributing to a culture of knowledge-sharing transparency and mutual accountability
Organized and adaptable
- Able to manage multiple strategic priorities with precision and poise.
- Well organized and high attention to detail
- Extremely curious and actively seeks to test learn and iterate
This role requires regular in-person/onsite time with clients mostly within Northeast Ohio for client leadership meetings and strategic workshops. Most meetings do not require overnight stays and occur during normal business hours.
Benefits
- Health dental and vision benefits
- 401k plus matching
- Life Insurance
- Generous time off plus December holiday closure
- Hybrid remote/in-office work schedule
- Fun company culture with a great balance of work and play
- Individual offices
When asked what they love about working at Mod Op we hear:
- I feel I can be myself at work and its fun! -MV
- The caliber of the clients/brands we work with knowing your work is seen by thousands of people in many cases across the world. -JC
- We actually create videogames! -AC
- We have an all-star team and its like playing in the pro-bowl every day! -MW
- Opportunities to always learn from and work with the best and the brightest. HW
- Mentors and opportunities for growth. -KB
Mod Op believes in teamwork client collaboration powerful storytelling stunning design and thoughtful problem-solving. Our clients represent a breadth of industries and every project presents new and interesting challenges. We would love for you to join us!
Mod Op LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Required Experience:
Exec
Employment Type
Full-Time
