Digital Marketing Analytics & Insights Lead

Company:

Boeing Global Services is seeking a Digital Marketing Analytics & Insights Lead. This role can be located in Seattle WA. Denver CO. or Plano TX.

About the Role

The Digital Marketing Analytics & Insights Lead will play a critical role in helping shape how Boeing Global Services (BGS) measures and optimizes digital marketing performance across the full customer journey. From awareness-building campaigns to lead generation and conversion-focused initiatives this role ensures data drives strategic decision-making across our marketing ecosystem.

Were looking for a candidate who can go beyond reporting someone who can connect the dots develop a performance narrative and influence how we approach marketing in a complex B2B environment. Youll partner closely with campaign leads capability SMEs sales teams and executive stakeholders to track success uncover insights and continuously improve our approach.

Responsibilities

• Develop and implement a scalable performance measurement framework that supports both transactional (e.g. lead gen campaign conversion) and non-transactional (e.g. brand awareness customer education) marketing initiatives.
• Own the end-to-end analytics workflow from tagging and data capture to reporting and performance optimization.
• Leverage tools such as Adobe Analytics Google Tag Manager Salesforce Tableau and other platforms to build refine and automate reporting infrastructure.
• Create dynamic dashboards and performance scorecards for key stakeholders ensuring visibility into KPIs and trends across the full funnel.
• Define and operationalize multi-touch attribution models working with stakeholders to determine appropriate business rules.
• Aggregate and mine marketing data to uncover actionable insights that inform campaign strategy content decisions media planning and customer experience enhancements.
• Partner with campaign strategists and channel owners to test learn and iterate based on data-driven insights.
• Support the ongoing maturity of our analytics capabilities helping define roadmaps technology needs and training opportunities.
• Collaborate with Sales Product Marketing and Customer Experience teams to align on shared goals and metrics.
• Mentor junior analysts and support capability development across the broader marketing organization.
• Stay current on industry trends tools and innovations in marketing measurement and performance optimization.

Required Qualifications:

• Bachelors degree in marketing business data science analytics or a related field.
• 7 years of experience in digital marketing performance analysis or a related analytics role.
• Deep knowledge of Adobe Analytics Google Analytics/360 Google Tag Manager Salesforce Tableau and other measurement platforms.
• Experience or knowledge of account-based marketing strategy and related platforms such as Demandbase or 6Sense
• Strong understanding of marketing attribution models media measurement strategies and customer journey mapping.
• Demonstrated ability to translate complex data into clear actionable insights and stories for business stakeholders.
• Experience supporting both brand and demand campaigns within a B2B or complex enterprise environment.
• Proficient in Excel SQL and other data wrangling tools.
• Excellent communication and stakeholder management skills.

Preferred Qualifications:

• Masters degree in marketing analytics business or related field.
• Familiarity with account-based marketing (ABM) measurement and insights.
• Experience supporting marketing automation platforms and integrated campaign performance.
• Certifications in Adobe Analytics Google Analytics 4 Salesforce Tableau or similar.
• Exposure to predictive analytics AI-based insights or advanced modeling techniques.

Why Join Us

Boeing Global Services is modernizing its marketing function to be more digital-first insight-driven and customer-centric. As part of this transformation youll have a unique opportunity to shape how marketing performance is measured and communicated. If youre a strategic thinker who loves digging into data and influencing outcomes we want to hear from you.

Drug Free Workplace:

Boeing is a Drug Free Workplace where post offer applicants and employees are subject to testing for marijuana cocaine opioids amphetamines PCP and alcohol when criteria is met as outlined in our policies.

Pay & Benefits:

At Boeing we strive to deliver a Total Rewards package that will attract engage and retain the top talent. Elements of the Total Rewards package include competitive base pay and variable compensation opportunities.

The Boeing Company also provides eligible employees with an opportunity to enroll in a variety of benefit programs generally including health insurance flexible spending accounts health savings accounts retirement savings plans life and disability insurance programs and a number of programs that provide for both paid and unpaid time away from work.

The specific programs and options available to any given employee may vary depending on eligibility factors such as geographic location date of hire and the applicability of collective bargaining agreements.

Pay is based upon candidate experience and qualifications as well as market and business considerations.

Summary Pay Range:

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Export Control Requirement:

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Visa Sponsorship:

Contingent Upon Award Program

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