FLEX Senior Director, Marketing Intelligence

Bethesda, MD - USA

Hourly Salary: $ 68 - 109

Posted on: 10-08-2025

Vacancies: 1 Vacancy

The job posting is outdated and position may be filled

Department:

Administration

Job Summary

Description

This is a temporary position.

Job Summary:

The Senior Director Marketing Intelligence is responsible for developing and executing analytics to drive business and customer value. Key areas include:

Marketing mix optimization
Personalization measurement
Omnichannel lifecycle analytics
Website merchandising analytics

This role involves strategic leadership hands-on project development and team guidance within the SBID (Strategy Business Intelligence & Data) Topline Intelligence team.

Candidate Profile: Required Education & Experience:

Bachelors or advanced degree in a quantitative field (e.g. statistics engineering mathematics)
8 years in analytics marketing strategy or consulting
Strong communication and analytical skills
Experience with:
- SQL R Python
- Tableau
- Git Jira
- MS Office (PowerPoint Word Excel)
Team leadership experience

Preferred Education & Experience:

MBA or advanced degree in related fields
Experience with:
- Data mining and visualization
- Digital marketing attribution CRM
- Marketing mix models customer segmentation
- Martech and privacy (e.g. cookie tracking clean rooms)
- Presenting to senior executives
- Mentoring analytics teams
- B2C environments and A/B testing
- Platforms like Google Facebook Adobe Campaign GA 360

Core Responsibilities:

Align with Global Marketing priorities
Lead analytics projects with internal and external teams
Develop measurement models (e.g. attribution media mix)
Promote testing and optimization culture
Translate business questions into analytics
Build scalable infrastructure for marketing analytics
Collaborate across analytics CRM IT and data teams

Leadership & Management Competencies:

Communication vision alignment change management
Problem-solving decision-making strategic planning
Team building execution results orientation
Customer relationships global mindset partnerships
Talent development organizational capability
Business acumen continuous learning strategy knowledge

The pay range for this position is $68.07 to $109.38 per hour.

Washington Applicants Only: Employees will accrue 0.0334 PTO balance for every hour worked and eligible to receive minimum of 9 holidays annually.

FLEX opportunities offer coverage for medical dental vision health care flexible spending account dependent care flexible spending account life insurance disability insurance accident insurance adoption expense reimbursements paid parental leave 401(k) plan stock purchase plan discounts at Marriott properties commuter benefits employee assistance plan and childcare discounts. Benefits are subject to terms and conditions which may include rules regarding eligibility enrollment waiting period contribution benefit limits election changes benefit exclusions and others.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid for candidates within a commuting distance to Bethesda MD; candidates outside of commuting distance to Bethesda MD will be considered for Remote positions.

The application deadline for this position is 33 days after the date of this posting August 7 2025.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.

Required Experience:

Exec

DescriptionThis is a temporary position.Job Summary:The Senior Director Marketing Intelligence is responsible for developing and executing analytics to drive business and customer value. Key areas include:Marketing mix optimizationPersonalization measurementOmnichannel lifecycle analyticsWebsite mer...

Description

This is a temporary position.

Job Summary:

The Senior Director Marketing Intelligence is responsible for developing and executing analytics to drive business and customer value. Key areas include:

Marketing mix optimization
Personalization measurement
Omnichannel lifecycle analytics
Website merchandising analytics

This role involves strategic leadership hands-on project development and team guidance within the SBID (Strategy Business Intelligence & Data) Topline Intelligence team.

Candidate Profile: Required Education & Experience:

Bachelors or advanced degree in a quantitative field (e.g. statistics engineering mathematics)
8 years in analytics marketing strategy or consulting
Strong communication and analytical skills
Experience with:
- SQL R Python
- Tableau
- Git Jira
- MS Office (PowerPoint Word Excel)
Team leadership experience

Preferred Education & Experience:

MBA or advanced degree in related fields
Experience with:
- Data mining and visualization
- Digital marketing attribution CRM
- Marketing mix models customer segmentation
- Martech and privacy (e.g. cookie tracking clean rooms)
- Presenting to senior executives
- Mentoring analytics teams
- B2C environments and A/B testing
- Platforms like Google Facebook Adobe Campaign GA 360

Core Responsibilities:

Align with Global Marketing priorities
Lead analytics projects with internal and external teams
Develop measurement models (e.g. attribution media mix)
Promote testing and optimization culture
Translate business questions into analytics
Build scalable infrastructure for marketing analytics
Collaborate across analytics CRM IT and data teams

Leadership & Management Competencies:

Communication vision alignment change management
Problem-solving decision-making strategic planning
Team building execution results orientation
Customer relationships global mindset partnerships
Talent development organizational capability
Business acumen continuous learning strategy knowledge

The pay range for this position is $68.07 to $109.38 per hour.

Washington Applicants Only: Employees will accrue 0.0334 PTO balance for every hour worked and eligible to receive minimum of 9 holidays annually.

The application deadline for this position is 33 days after the date of this posting August 7 2025.

Required Experience:

Exec

Key Skills

Digital Marketing
B2B Sales
Marketing
Pardot
Marketing Automation
Customer Segmentation
HubSpot
Multichannel Marketing
Market Research
Affiliate Marketing
Social Media Management
Lead Generation

Apply Now

About Company

Marriott Hotels Resorts

Marriott’s portfolio of brands includes JW Marriott and Marriott Hotels, the flagship brand of Marriott with over 500 international locations, along with the other 30 brands. The ever-evolving and award-winning brands of the organization continue to bring in customer satisfaction by o ... View more

View Profile View Profile

AI AutoApply

Apply to 100+ jobs with one click