Senior Digital Marketing Manager (m/f/d) Rare & Epilepsy

Make your mark for patients

To strengthen our Rare & Epilepsy organization we are looking for aSenior Digital Marketing Manager (m/f/d) for Rare Disease & Epilepsy to be based inMonheim Germany.

About the role

You are responsible for driving the strategic and operational marketing agenda for UCBs Rare and Epilepsy portfolio in Germany. This role combines deep therapeutic area expertise with a strong focus on digital transformation omnichannel engagement and innovative go-to-market strategies.

The incumbent will lead the development and execution of integrated marketing and digital strategies that maximize patient value commercial success and alignment with EU and global objectives.

Who youll work with

In this role you willwork closely with the global regional and local cross-functional teams including Commercial Medical Market Access Patient Engagement Digital Communications and Conventions as well as external stakeholders such as Healthcare Professionals and Key Opinion Leaders.

What youll do

Strategic Omnichannel Marketing Excellence:

• Lead the development and execution of integrated marketing strategies for Rare and Epilepsy indications ensuring alignment with business goals and patient needs
• Drive the digital transformation of the business by designing and implementing omnichannel strategies digital tools and data-driven marketing solutions
• Partner with Medical and Patient Engagement to drive disease awareness HCP education and patient initiatives while ensuring strong market positioning of our treatment portfolio.
• Lead the creation and execution of annual Integrated Strategic Plans including budget planning resource allocation and cross-functional coordination

Operational Excellence & Performance Management:

• Translate strategic plans into actionable operational workflows ensuring timely execution and accountability across teams
• Define and monitor KPIsacross marketing and digital initiatives to ensure continuous improvement and measurable impact
• Actively collaborate with local Safety staff to ensure pharmacovigilance compliance for those activities that require involvement guidance and support from LSO and Deputy
• Communicate any digital initiative Patient Support Programs or Market Research Programs to be implemented at the affiliates level to local Safety staff

Interested For this role were looking for the following education experience and skills:

• Bachelors or masters degree (preferably in Medicine Biology Life Sciences Marketing or a related field)
• Minimum of 5 years in relevant marketing positions within the healthcare sector
• Experience with agile methodologies and digital transformation projects
• Experience in Rare Diseases or Neurology is a strong asset
• Proven track record on product launches is a strong asset
• Completed training as a pharmaceutical representative (certification according 75 AMG) or equivalent training is a strong asset
• Fluency in German and English

Are you ready to go beyond to create value and make your mark for patients If this sounds like you then we would love to hear from you!

About us
UCB is a global biopharmaceutical company focusing on neurology and immunology. We are around 8500 people in all four corners of the globe inspired by patients and driven by science.

Why work with us
At UCB we dont just complete tasks we create value. We arent afraid to push forward collaborate and innovate to make our mark for patients. We have a caring supportive culture where everyone feels included respected and has equal opportunities to do their best work. We go beyond to create value for our patients and always with a human focus whether thats on our patients our employees or our planet. Working for us you will discover a place where you can grow and have the freedom to carve your own career path to achieve your full potential.

UCB is an equal opportunity employer. All employment decisions will be made without regard to any characteristic protected by applicable laws.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on . Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.