Vice President, Media Analytics (A&D), Digital Marketing & Acquisition Analytics

Morgan Stanley is a leading global financial services firm providing a wide range of investment banking securities investment management and wealth management services. The Firms employees serve clients worldwide including corporations governments and individuals from more than 1200 offices in 42 countries. Morgan Stanley Wealth Management (WM) is an industry leader in providing advice and investment solutions to clients using its diverse set of Financial Advisors. The acquisition of E*TRADE in 2020 expanded the value proposition to younger high-potential digital-savvy clients who preferred a self-directed trading and investment solution. This rich and robust dataset of customers is a competitive advantage which allows us to deliver value across a full-service relationship to our clients.

WM Analytics & Data (A&D) owns all the management reporting customer and product behavior insights and predictive modeling in support of WM Banking and Marketing. The WM A&D Digital Marketing & Acquisition Analytics team owns all the digital journey analytics and customer acquisition reporting for both WM and E*TRADE in support of WM Digital Marketing Banking and Digital Onboarding stakeholders.

The WM A&D Digital Marketing & Acquisition Analytics team is searching for a Vice President of Media Analytics who will partner with the internal digital media/marketing teams by leading analytics to support data-based decision making crafting strategy and driving outcomes. This role will report directly to the Executive Director Head of WM A&D Digital Marketing & Acquisition Analytics.

The candidate must have deep expertise in media/marketing and digital analytics with a strong focus on delivering use-cases and solutions at speed and scale to solve business problems and add value to our clients. The person must be a strategic thought leader with strong business acumen and the ability to collaborate with multiple stakeholders across the firm and externally Marketing Finance Technology Media Agency Partners and Media Vendors to drive business results.

Examples of ongoing projects include: leveraging Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to develop frequent insights into media acquisition performance analyzing potential impact of cookie degradation and working with media vendors to assess ability to implement new and effective media attribution methods.

Responsibilities

• Lead a team of media analytics professionals (2)
• Collaborate with business partners to define and achieve strategic outcomes. Translate business problems into team deliverables. Execute on these deliverables and then use those insights to inform decision making.
• Drive investigation measurement and reporting to provide actionable insights that will enable the firm to optimize media investments to drive growth and deliver the best experiences in our digital channels.
• Lead the development of robust reporting and insights to understand the conversion and assets driven by media channel investments to measure impact and make future optimizations
• Analyze large complex data sets to reveal underlying patterns correlations and trends quantitatively
• Set up and conduct large-scale experiments to test hypotheses for different media channels (e.g. Digital Display and Paid Search) and drive business growth
• Analyze clickstream data to understand digital client journeys and profiles to make recommendations that will drive higher usage and relevance of our digital channels to clients and prospects
• Work with various data sources and develop SQL queries to build robust reporting and insights and understand the conversion/assets driven by media
• Actively promote a culture of disciplined Test & Learn

Qualifications

• Bachelors degree in Science/Engineering/Mathematics/Finance/Statistics; MBA or other advanced degree preferred.
• A minimum of 7 years of experience in a Media Analytics role preferably in the financial services industry
• Must have experience or knowledge in web analytics suites like Adobe Analytics/Heap and data visualization tools such as Tableau
• Must have experience working with web analytics tools and raw data analytics tools (e.g. SQL Python R and SAS).
• High proficiency in Microsoft PowerPoint Excel and Word
• Ability to work independently with a strong sense of accountability/ownership.
• Must be a self-starter and a quick learner able to prioritize and delegate effectively to manage delivery/execution of a wide range of tasks and initiatives.
• Ability to delegate; role will require managing a team of two media analytics professionals
• Excellent communication skills including the ability to present complex information to senior stakeholders in a clear and concise manner.
• Ability to collaborate effectively with cross-functional teams and stakeholders at all levels of the organization.
  

WHAT YOU CAN EXPECT FROM MORGAN STANLEY:

We are committed to maintaining the first-class service and high standard of excellence that have defined Morgan Stanley for over 89 years. Our values - putting clients first doing the right thing leading with exceptional ideas committing to diversity and inclusion and giving back - arent just beliefs they guide the decisions we make every day to do whats best for our clients communities and more than 80000 employees in 1200 offices across 42 countries. At Morgan Stanley youll find an opportunity to work alongside the best and the brightest in an environment where you are supported and empowered. Our teams are relentless collaborators and creative thinkers fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey offering some of the most attractive and comprehensive employee benefits and perks in the industry. Theres also ample opportunity to move about the business for those who show passion and grit in their work.

Salary range for the position: 110000 - 190000 Yr. The successful candidate may be eligible for an annual discretionary incentive compensation award. The successful candidate may be eligible to participate in the relevant business units incentive compensation plan which also may include a discretionary bonus. Morgan Stanley offers a full spectrum of benefits including Medical Prescription Drug Dental Vision Health Savings Account Dependent Day Care Savings Account Life Insurance Disability and Other Insurance Plans Paid Time Off (including Sick Leave consistent with state and local law Parental Leave and 20 Vacation Days annually) 10 Paid Holidays 401(k) and Short/Long Term Disability in addition to other special perks reserved for our employees. Please visit to learn more about our benefit offerings.

Morgan Stanleys goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our standards of integrity and excellence. Consequently our recruiting efforts reflect our desire to attract and retain the best and brightest from all talent pools. We want to be the first choice for prospective employees.

It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race color religion creed age sex sex stereotype gender gender identity or expression transgender sexual orientation national origin citizenship disability marital and civil partnership/union status pregnancy veteran or military service status genetic information or any other characteristic protected by law.

Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).