Market Analyst
Market Analyst
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Job Description
Discover Opal
Opal is one of Australasias leading packaging and paper companies. We manufacture goods that you see touch and use every day and our customer base includes some of the biggest names in FMCG Retail Fresh Produce and Quick Service Restaurants.
Discover the Opportunity
Were looking for a driven Market Analyst who will play a critical role in enabling data-driven decision-making across marketing and sales functions. This role will be responsible for gathering analysing and interpreting market data to uncover insights evaluate performance and identify opportunities for sales and marketing initiatives that drive growth.
Reporting to the Head of Marketing and working cross-functionally you will provide insights support strategic initiatives market segmentation campaign optimisation sales enablement and customer segmentation.
In this role you will:
- Collect cleanse and analyse external and internal data to support marketing and sales initiatives.
- Synthesis data and insights from mintel smithers ibisworld BIS Oxford Circana.
- Develop dashboards and regular reports on market customer and consumer behaviour and provide actionable insights that influence strategy planning and execution.
- Conduct market and competitive analysis to identify trends threats and opportunities.
- Provide data and support insights that inform market segment strategies that ensure a pipeline of innovation solutions and marketing to support Opals success within specific market segments for example; produce protein QSR.
- Support the evaluation and measurement the effectiveness of digital and traditional marketing campaigns.
Discover Yourself.
You might be working Agency side on research or in category analysis at an FMCG company and seeking a change.
Were looking for a proactive energetic individual with a passion for thought leadership and building strong business relationships.
Ideally you will have:
- Experience in B2B or industrial marketing environment preferred.
- Tertiary qualifications in Marketing Business Data Analytics or related discipline.
- Experience in a manufacturing industrial or professional services industry (preferred but not essential).
- Strong analytical mindset with proficiency in Excel Power BI/Tableau or similar analytics tools.
- Experience working with Marketing platforms and CRM systems (e.g. Salesforce HubSpot).
- Familiarity with market research and insight service providers.
- Experience in large-scale business environment (e.g. organisations with significant customer bases or revenue streams) is highly desirable.
- Knowledge of SQL or other data querying languages is a plus.
Discover more by visiting our website at
Our Opal Values
Thinking packaging. Discover Opal.
Required Experience:
IC
Employment Type
Full Time
