Senior Digital Marketing & Communications Specialist
Senior Digital Marketing & Communications Specialist
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Job Description
Senior Digital Marketing & Communications Specialist
Ronald McDonald House CharitiesToronto is seeking an experienced strategic and hands-on Senior Digital Marketing &Communications Specialistto lead our direct marketing efforts and elevate how we engage donorsfamilies and supporters across digital platforms. This role is responsible forplanning executing and optimizing integrated fundraising campaigns (digitaland print) donor communications and content strategies that drive revenueretention and brand growth.
Were looking for a storytellerwho understands that great marketing is rooted in meaningful content andknows how to shape a message choose the right channel and time it for maximumimpact. Youll own the end-to-end direct marketing process from data pulls todeployment while also contributing to broader digital initiatives such asemail marketing web content advertising donor stewardship and events.
If youre a results-drivenmarketer who thrives in a mission-driven collaborative environment and bringsa sharp eye for narrative strategy and detail we want to hear from you.
Key Responsibilities
Direct Marketing & Donor Communications
- Lead a comprehensive multi-channel direct marketing program (retention renewals upgrades acquisition stewardship) across print and digital platforms.
- Collaborate with the Director of Marketing & Communications and the Director of Development to set strategies revenue targets and KPIs; monitor results and adjust plans as needed to meet fiscal goals.
- Support growth of our monthly giving program through digital communications helping to convert one-time donors into long-term supporters.
- Work closely with the Database Analyst to manage donor data needs segmentation and analytics for the direct marketing program.
- Liaise with vendors and agency partners to execute campaigns on time and on budget.
- Develop compelling donor communications (e.g. appeal letters thank-you notes stewardship emails reports).
- Produce internal and external newsletters donor impact reports and print/digital collateral to support fundraising and stewardship efforts.
Digital Marketing & Brand Storytelling
- Planand execute multi-channel digital campaigns (email social paid searchdisplay) that align with donor engagement and fundraising goals.
- Develop compelling audience-focused content that brings our mission to life including donor impact stories family experiences and campaign messaging across digital platforms.
- Managewebsite content and strategy to support a seamless user experience improveSEO/SEM performance and enhance donor journeys.
- Leaddigital advertising efforts including Google Ads paid social andretargeting with a focus on lead generation and donor conversion.
- Trackand analyze performance metrics across all digital channels; translate insightsinto actionable strategies that refine targeting timing and contentdirection.
- Collaborateacross teams to ensure storytelling is integrated and consistent across allcampaigns events and digital touchpoints.
Project Management
- Lead end-to-end planning and execution of marketing and donor communication projects ensuring timelines budgets and deliverables are met.
- Manage multiple concurrent campaigns and initiatives balancing strategic priorities with day-to-day execution.
- Serve as a key Marketing liaison with internal teams (Development Finance FamilyServices) and external vendors/agencies to ensure seamless coordination and delivery.
- Build and maintain detailed project plans content calendars and approval workflows.
- Proactively identify risks resolve issues and adjust plans as needed to meet deadlines and campaign goals.
- Ensure quality control and consistency across all marketing outputs from print to digital assets.
Qualifications & Experience
- Bachelors degree in Marketing Communications or a related field.
- 5 years of experience in digital marketing ideally in a nonprofit or direct-response fundraising environment.
- Proven success in developing and managing direct marketing campaigns across multiple channels.
- Deep knowledge of digital platforms advertising tools (Google Ads Meta) and CRM systems (Blackbaud Raisers Edge preferred).
- Experience with email marketing (e.g. Mailchimp Constant Contact) CMS platforms (e.g. WordPress) and analytics (e.g. GA4).
- Strong content development and storytelling skills with excellent attention to detail.
- Graphic design ability using Canva Adobe Creative Suite and InDesign.
Skills & Attributes
- Strategic thinker with an analytics and data-informed mindset.
- Creative problem solver with strong project management skills.
- Highly organized adaptable and comfortable managing multiple priorities.
- Excellent communication and interpersonal skills; able to work collaboratively across departments and with vendors.
- Passionate about making a meaningful difference for families and children.
The Organization
Since 1981 Ronald McDonald HouseCharities (RMHC) Toronto has served as a place to call home for families withseriously ill children undergoing treatment. RMHC Toronto encompasses a Housefor 81 families in downtown Toronto and seven Family Rooms in hospitals acrossthe Greater Toronto Area and in Sudbury. The families we serve come fromthroughout Ontario across Canada and around the world.
What We Offer
- An opportunity to make a difference in the lives of children families and the community.
- Competitive total rewards package includes:
- A Salary range of $75000-$85000
- 3 Weeks vacation
- 10 wellness days religious days
- Group health and dental benefits coverage for mental health paramedical services and more.
- Professional Development fund for further education and learning.
- A vibrant downtown location with flexible work arrangements to support work-life balance.
- Onsite gym.
- A mission-driven organizational culture.
If youre looking to make a difference every dayin the lives of children and families submit your application today!
RMHC Toronto is an Equal Opportunity Toronto is committed to diversity and inclusiveness in the workplace andas an equal opportunity employer we are committed to establishing a qualifiedworkforce that is reflective of the diverse population and families wesupport.
We encourage applications from members of groupsthat have been historically marginalized including but not limited toAboriginal Indigenous Metis and Inuit peoples racialized groups/persons ofcolour people with varying abilities members of visible minority groupsLGBTQ2S those who identify as women and other equity-seeking groups.
When contacted for a job opportunity pleaseadvise the People and Culture team of any accommodations needed in accordancewith the Accessibility for Ontarians with Disabilities Act 2005 and theOntario Human Rights Code to ensure you have access to an equitable process. Werequest that you provide your accommodation request as soon as reasonablypracticable. Any information received relating to accommodation will beaddressed confidentially.
Please visit our careers page to see more job opportunities.
Required Experience:
Senior IC
Employment Type
Full-Time
