Creative Specialist
Creative Specialist
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Job Description
Who is USP
The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the worlds leading health and science experts to develop rigorous quality standards for medicines dietary supplements and food ingredients. At USP we believe that scientific excellence is driven by a commitment to fairness integrity and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1300 professionals across twenty global locations working to strengthen the supply of safe high-quality medicines worldwide.
At USP we value inclusive scientific collaboration and recognize that attracting diverse expertise strengthens our ability to develop trusted public health standards. We foster an organizational culture that supports equitable access to mentorship professional development and leadership opportunities. Our partnerships standards and research reflect our belief that ensuring broad participation in scientific leadership results in stronger more impactful outcomes for global health.
USP is proud to be an equal employment opportunity employer (EEOE) and is committed to ensuring fair merit-based selection processes that enable the best scientific mindsregardless of backgroundto contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment.
Brief Job Overview
The position is a non-supervisory position in our Digital Marketing team. This position is responsible for creating and/or customizing content and artwork for marketing assets like emails advertisements social media posts infographics flyers brochures presentations etc. This position will work closely with other members of the digital marketing team business units internal graphic designers and communication team regional colleagues freelance graphic designers and agencies.
How will YOU create impact here at USP
As part of our mission to advance scientific rigor and public health standards you will play a vital role in increasing global access to high-quality medicines through public standards and related programs. USP prioritizes scientific integrity regulatory excellence and evidence-based decision-making to ensure health systems worldwide can rely on strong tested and globally relevant quality standards.
Additionally USPs People and Culture division in partnership with the Equity Office invests in leadership and workforce development to equip all employees with the skills to create high-performing inclusive teams. This includes training in equitable management practices and tools to promote engaged collaborative and results-driven work environments.
The Creative Specialist has the following responsibilities:
- Creatives Development: Design visually appealing graphics and artwork using marketing-ready core content and messages to develop assets like emails social media posts flyers brochures infographics short motion graphics and basic multimedia assets for marketing campaigns.
- Creative Customization: Customize graphic and multimedia content and creatives to suit the needs of different campaigns and audience segments. Ensure all assets are optimized for various digital platforms (e.g. websites social media email campaigns) and formats. Adapt content to fit different regional or linguistic requirements when applicable
- Collaboration:
- Work closely with content strategy specialist campaign managers business teams and when applicable regional PoCs to gather insights and feedback ensuring assets are aligned with campaign needs.
- Maintain asset repository and share assets with regional PoCs.
- Creative Content Review:
- Review and edit creative assists including graphics and multimedia content developed by freelancers and external agencies to ensure alignment with brand guidelines tone and messaging strategy
- Submit and ensure review of new content and assets by internal review committee(s)
- Performance Assessment & Recommendations: Work closely with the analytics team to assess creative content performance and make recommendations for further visual and stylistic customization or adjustments based on engagement metrics
- Industry Awareness: Stay up to date with industry trends consumer behavior and competitor content strategies to inform the visual and creative direction of content
Who is USP Looking For
The successful candidate will have a demonstrated understanding of our mission commitment to excellence through inclusive and equitable behaviors and practices ability to quickly build credibility with stakeholders along with the following competencies and experience:
- Bachelors degree in graphic/multimedia design or a related field. A background in pharmaceutical/life sciences or other scientific industry with a strong understanding of scientific terminology is required.
- 57 years of experience in creative design and graphic content creation. Exposure to a diverse range of content types including social media visuals Google display ads flyers case studies white papers infographics and multimedia assets is highly desirable.
- Proven experience in tailoring creative content to meet diverse audience needs demonstrating adaptability in tone style and messaging based on different customer segments and campaign objectives.
- Expertise in graphic design software such as Adobe Creative Suite (Photoshop Illustrator InDesign) or similar tools (e.g. Canva) with working knowledge of video and animation tools such as Adobe Premiere Pro After Effects or similar.
- Strong design sensibility and visual storytelling skills with the ability to adapt tone style and content structure for different audiences and formats.
- Strong analytical skills to assess creative content performance and drive data-informed design decisions.
- Excellent organizational skills with the capacity to manage multiple creative projects and deadlines simultaneously. Ability to prioritize tasks and ensure timely delivery of high-quality assets.
- Strong oral and written communication skills.
- Proven track record of collaborating across teams with minimal supervision.
Additional Desired Preferences
Desired preferences are to showcase any additional preferred levels of expertise to perform the role.
- Experience in multimedia creation motion graphics or basic video editing for digital marketing purposes.
- Proven track record of working within a creative marketing agency or design studio
Supervisory Responsibilities
None this is an individual contributor role.
Benefits
USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings you can have peace of mind that your personal and financial well-being is protected.
Note: USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specificwritten agreement with USP.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
