[ABS] Product Manager ( Instore Media)
[ABS] Product Manager ( Instore Media)
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1 Vacancy
Job Description
What you ll do
- We are seeking a strategic customer-obsessed and data-driven Senior Product Manager to lead the development and scaling of our In-Store Media product offerings. This role will focus on enhancing the shopper experience and unlocking new revenue streams through innovative in-store media solutions such as digital signage smart displays audio networks interactive kiosks and other on-premise engagement technologies.
- As a Senior PM you will define the roadmap collaborate with cross-functional teams and work with advertisers merchants and store ops to bring new in-store media products to life. This is a high-impact role at the intersection of physical retail digital engagement and AdTech.
- Define and execute the product vision and strategy for in-store media experiences.
- Own the end-to-end product lifecycle from discovery to launch to iteration for solutions such as digital screens in-aisle signage smart carts shelf-edge displays and in-store audio systems.
- Collaborate with Ad Sales Marketing Merchandising Store Operations and Engineering to align priorities and deliver scalable solutions.
- Translate business and customer needs into clear actionable product requirements (PRDs) and roadmaps.
- Partner with AdTech and Martech teams to enable targeted and measurable in-store advertising.
- Leverage customer insights market research and analytics to drive product decisions and continuous improvement.
- Ensure compliance with privacy and data use regulations in an in-store context.
- Evaluate and partner with technology vendors CMS providers and hardware integrators as needed.
- Track performance metrics and iterate quickly to improve ad effectiveness and shopper engagement.
What you know
- 7 years of experience in product management with at least 2 years in in-store media retail technology or AdTech.
- Proven experience delivering customer-facing or advertiser-facing solutions in omnichannel retailenvironments.
- Strong understanding of store operations shopper behavior and how digital experiences can enhance physical retail.
- Excellent written and verbal communication skills with the ability to influence stakeholders at all levels.
- Experience working with hardware and software teams; knowledge of digital signage platforms IoT devices and content scheduling systems is a plus.
- Proficient in tools like JIRA Confluence Figma Tableau Google Analytics and product analytics platforms.
Education
- Bachelors degree required; MBA or technical background preferred.
Employment Type
Full-time
