AdTech Subject Matter Expert
AdTech Subject Matter Expert
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Salary Not Disclosed
1 Vacancy
Job Description
Role: AdTech SME
Location: New York City NY - Hybrid (3 days a week WFO)
Contract
Skills: Linear AdTech Linear TV Platforms Advertising
Role Summary
The Linear AdTech SME will serve as the goto expert for all things related to linear advertising technologies with a focus on optimizing monetization strategies across traditional and digital linear TV platforms This role bridges the gap between business technology and operations ensuring seamless ad delivery targeting and measurement in a rapidly evolving media landscape
Key Responsibilities
Subject Matter Expertise
Act as the internal expert on linear ad technologies including SCTE35 ad insertion SSAI and broadcast workflows
Product Strategy Roadmap
Define and execute the roadmap for linear ad tech solutions aligning with business goals and market trends
Crossfunctional Collaboration
Work closely with engineering ad operations sales and marketing teams to deliver scalable and privacycompliant ad solutions
Monetization Optimization
Leverage data and analytics to improve ad targeting CPMs and user experience across linear channels
Compliance Standards
Ensure adherence to industry standards eg VAST VMAP GDPR CCPA and maintain best practices in audience data handling
Innovation Trends
Monitor emerging technologies and competitive landscape to identify opportunities for innovation in linear ad delivery and measurement
Required Qualifications
7 years of experience in AdTech with a strong focus on linear TV advertising
Deep understanding of linear ad workflows SSAI SCTE35 and FAST Free AdSupported Streaming TV platforms
Proven track record of launching and optimizing ad tech products
Strong analytical skills and experience with audience segmentation and datadriven advertising
Excellent communication and stakeholder management skills
Preferred Qualifications
Experience with hybrid linear digital ad environments
Familiarity with ad servers DSPs SSPs and programmatic ecosystems
Technical background or experience working closely with engineering teams
Employment Type
Full-time
