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This role sits at the intersection of product strategy marketing and sales with a mandate to craft compelling narratives arm customer-facing teams with unbeatable competitive insights and accelerate adoption of OCIs M&E solutions. Youll work hand-in-hand with inbound Product Management Engineering and Sales to turn technical innovation into market-leading offerings that resonate with studios broadcasters streamers and other M&E customers.
Key Responsibilities
Market Leadership & Differentiation
Define clear differentiated positioning for OCIs M&E services tailored to key customer segments (e.g. animation studios live broadcasters etc.).
Develop battle-tested competitive battlecards pricing benchmarks and win/loss analysis to empower Sales and Partners.
Lead analyst relations efforts shaping market narratives through briefings and research collaboration.
Go-to-Market Execution
Own end-to-end GTM strategy for product launches from messaging and pricing to sales enablement and campaign orchestration.
Build launch playbooks solution briefs and customer-facing content (whitepapers case studies demo scripts).
Partner with Marketing and Sales to develop demand-gen campaigns that drive pipeline and adoption.
Sales & Partner Enablement
Equip global Sales Solution Architects and Partners with training tools and competitive tactics to close deals.
Create partner-ready GTM kits for strategic ISVs and system integrators enabling co-selling and co-marketing.
Serve as a trusted advisor to field teams providing real-time insights on market trends and customer needs.
Customer & Market Insights
Conduct win/loss interviews market research and trend analysis to inform product strategy and roadmap.
Be the voice of the customer synthesizing feedback into actionable recommendations for Engineering and Product.
Qualifications
8 years in Outbound Product Management Product Marketing or Technical Marketing (cloud infrastructure media tech or M&E workflows preferred).
Proven track record of launching B2B cloud services or enterprise software with measurable impact on adoption/revenue.
Deep understanding of M&E workflows (e.g. rendering storage post-production broadcast streaming etc.) and/or cloud infrastructure (compute storage networking).
Analytical rigor: Ability to translate market data competitive intelligence and customer feedback into compelling GTM strategies.
Exceptional storyteller: Skilled at crafting messaging that resonates with technical buyers (engineers CTOs) and business leaders (CFOs studio heads).
Collaborative leadership: Experience aligning cross-functional teams (Product Sales Engineering Partners) toward a common goal.
Education: Bachelors degree in Business Marketing Computer Science or related field. MBA or technical degree is a plus.
Career Level - IC5
Required Experience:
IC
Full-Time