Apply Digital is a global experience transformation partner. We drive AI-powered change and measurable impact across complex multi-brand ecosystems. Leveraging expertise that spans across the customer experience lifecycle from strategy design to engineering and beyond we enable our clients to modernize their organizations and maximize value for their business and customers.
Our 750 team members have helped transform global companies like Kraft Heinz NFL Moderna Lululemon Dropbox Atlassian AE Networks and The Very Group.
Apply Digital was founded in 2016 in Vancouver the past nine years we have grown to ten cities across North America South America the UK Europe and India.
Wherever we work in the world we envision Apply Digital as a safe empowered respectful and fun community for people every single day. Together we work to embody our SHAPE (smart humble active positive and excellent) values and make Apply Digital a space for our team to connect grow and support each other to make a difference.
Visit our Careers page to learn how we can unlock your potential.
Role: We are looking to bring on a Freelance Solutions Architect with a particular strength in integrating Customer Data Platforms and marketing automation tools.
Responsibilities:
Guiding an implementation for a CRM CDP and/or Marketing Automation system from beginning to end leading the documentation and planning process all the way through writing requirements for the implementation of the actual code
Recognize opportunities and solutions to key business challenges through technology recommending additional tools and providing guidance on getting more value out of current tools along with designing entire Martech stacks from scratch
Provide specifications and requirements for the internal technical team working with the technical project manager and engineers to ensure a successful outcome
Leading implementation projects and consistently communicating on project deliverables with clients.
Acting as an SME (Subject Matter Expert) on certain sales presentations and standup meetings with clients with the ability to speak confidently about their deliverables ideas and best practices
Marketing analytics and reporting support as needed. Understanding user journeys marketing automation and customer data
Understand multi/omnichannel transactional and marketing messaging
A good understanding of user states events and user journey mapping
Examples of projects:
Multi-tool MarTech implementations including CDP and Marketing Automation Platforms according to business use cases and prioritization alongside business strategists
Assisting in the creation of new marketing programs by translating technical requirements into the required code for various data sources and how they would flow down into each destination
Marketing automation migrations including ensuring proper data schemas to maintain parity for clients existing lifecycle programs optimizing for new use cases and enabling clients with new tool features
Optimizing clients existing lifecycle programs by improving data accuracy identifying schema improvements or identifying other efficiencies to drive greater personalized messaging
Minimum requirements to be considered:
Has 5 years of experience in software development
Has 5 years of experience integrating 3rd party tools and has been involved in the planning and development of ETL solutions
Has 2 years of direct experience working within Segment mParticle Tealium Treasure Data or a similar CDP tool
Has 2 years of experience in client or key stakeholder interaction
Has previously designed and architected a CDP or Marketing Automation integration and can speak through the entire implementation process
Experience working with APIs Mobile SDKs HTML CSS and/or JavaScript
Experience with cloud technology such as AWS (EC2/S3/Lambda/Redshift) GCP Heroku or iPaas
The ideal candidate:
Experience determining cross-platform technical requirements for tools across the MarTech stack
Has platform experience designing and implementing solutions within Segment Rudderstack mParticle Tealium or similar CDPs
Has technical experience configuring automated campaigns and journeys within Lifecycle marketing tools such as Braze Iterable Klaviyo or similar platforms
Has experience with other tools across the MarTech stack including analytics enrichment and attribution
Understands multi/omnichannel transactional and marketing messaging
Understands marketing attribution and can audit platform integrations and attribution data
Proficient with JSON or SQL/data modeling best practices
Experience in data activation using reverse ETL tools like Hightouch or Census
Proficient with scripting languages and lambda functions
Has the ability to clearly articulate/present technical topics to a non-technical audience
Platform experience with Shopify or Magento
LIFE AT APPLY DIGITAL
At Apply Digital people are at the core of everything we do. We value your time safety and health and strive to build a work community that can help you thrive and grow. Here are a few benefits we offer to support you:
Great projects: Broaden your skills on a range of engaging projects with international brands that have a global impact.
An inclusive and safe environment: Were truly committed to building a culture where you are celebrated and everyone feels welcome and safe.
Apply Digital is committed to building a culture where differences are celebrated and everyone feels welcome. Thats why we value equal opportunity and nurture an inclusive workplace where our individual differences are recognized and valued.
For more information visit the Diversity Equity and Inclusion (DEI) section of our website. If you have accommodation needs at this stage of the recruitment process please inform us as soon as possible by emailing us at
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