Director, Search Engine Marketing
Director, Search Engine Marketing
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$ 145000 - 165000
1 Vacancy
Job Description
Job Description
Job Summary
We are currently seeking highly motivated Director to manage multiple teams and client portfolios across our rapidly growing Search Marketing tasks will include team leadership establishing and maintaining relationships with internal and external clients developing and administering Search and Digital account strategy development of POVs for internal / external partners mentoring of junior staff and championing a test/learn innovation culture.
Main Duties and Responsibilities
25% - Lead applicable Client relationship(s) on behalf of Search team.
25% - Manage subset of Search team across multiple clients establishing/refining processes for creating implementing tracking analyzing and optimizing Paid Search campaigns in Google AdWords Yahoo! Search Marketing Bing and other search engines.
25% - Motivate and inspire cross-section of team members from junior analysts through associate directors to drive continual performance improvements in client business.
15% - Drive new business engagements from RFP completion strategy development prospective client pitch through transition to Horizon management.
5% - Evaluate new technologies / strategies / techniques across the search landscape and gauge potential for experimentation within existing / new client engagements.
3% - Develop Paid Search strategy and testing methodology and roadmap for client(s).
2% - Manage daily relationships with key search engine representatives.
Supervisory Responsibilities
The Director of is responsible for the direct management of several Associate Directors as well as for overall team management.
Knowledge and Skills Required
8 years experience directly related to Search Engine Marketing (Google Yahoo! Bing etc.) with a focus on direct response campaigns (CPA CPL ROI ROAS.)
Bachelors degree.
Strong interpersonal and verbal communication skills as well as the ability to articulate clearly and effectively over the phone through email and in writing.
Excellent organizational skills and the ability to juggle multiple responsibilities.
Strong command / expertise in managing bid optimization platforms (DART Search Kenshoo Marin.)
Advanced MS Excel fluency required (pivot tables charts vlookup sumifs.)
Experience in leveraging site analytics programs for SEM analysis / insights (Google Analytics Omniture CoreMetrics.)
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Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories consistent with legal requirements.
Salary Range
$145000.00 - $165000.00A successful applicants actual base salary may vary based on factors such as individuals skill sets experience training education licensure/certifications and qualifications for the role. As an organization we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage life and disability insurance retirement savings plans company paid holidays and unlimited paid time off (PTO) mental health and wellness resources pet insurance childcare resources identity theft insurance fertility assistance programs and fitness reimbursement.
Required Experience:
Director
Employment Type
Full-Time
