Market Launcher
Market Launcher
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1 Vacancy
Job Description
Market Launcher (Full-Time NYC-Based Travel Required)
Based in NYC. Hybrid: in-office MonThurs WFH Fridays. Monthly or more frequent travel to new markets (within the US).
To apply:
Email with the subject Market Launcher and include:
- 13 bullets on why youre a standout candidate
- 12 bullets about a market launch or growth initiative you led or contributed to ideally one that drove user acquisition or a similar core metric (include metrics if possible)
- Your resume
- Your Pickle username
- Optional: One design youve made (social post flyer deck slide etc.)
About Pickle
Pickle is a rental marketplace that aims to monetize the billions of underutilized assets sitting in consumers closets and brands inventory. Users can easily tap into shared closets within their community through flexible and/or on-demand delivery options. Our goal is to provide affordable and convenient access to quality items exactly when our users need them. We are starting with P2P clothing/accessories and expanding to other categories.
Role Overview
Were hiring a Market Launcher to lead Pickles entry and growth in new cities across the U.S. Youll be based in NYC but focused on launching and scaling new cities across the US. This is a hands-on high-impact role that blends local strategy data analysis and scrappy execution.
Youll conduct research and analyze user and rental behavior to identify opportunities and gaps then own the rolloutfrom planning and partnerships to in-market execution. Youll be a wizard at managing market activity and growth remotely and occasionally travel to lead launch pushes and high-leverage activations.
This is a great fit for someone who thrives in ambiguity has experience going from zero to one and is excited to treat each city like a startup.
What Youll Do
- Analyze market-level data including user transaction and liquidity data (using SQL or Python)understanding renter behavior supply gaps and drop-off points to identify high-impact opportunities
- Build and own the go-to-market strategy tailored to each cityfrom supply growth and user acquisition to local partnerships activations and launch-day momentum
- Test and iterate scrappy tactics to drive app downloads and closet uploads adapting for each citys landscapeboth remotely and during in-market trips
- Lead launch moments and IRL activations across cities (youll travel for 12 weeks at a time during major pushes)
- Build relationships with local brands and micro-communities to drive awareness and word-of-mouth growth
- Track weekly performance metrics and make data-backed recommendations to optimize acquisition supply and demand strategies
- Partner with product ops and marketing to test measure and scale what works
- Document repeatable playbooks for how we enter new markets and scale them efficiently
Requirements
Youre a fit if you:
- Have 46 years of experience in strategy ops growth or market launch roles (e.g. early-stage Market Launcher at Uber DoorDash Bumble or similar high-growth environments)
- Are data-driven and fluent in SQLyou rely on metrics to make decisions and spot opportunities
- Are highly entrepreneurial and outcome-orientedonce you set a goal youll move through walls to hit it
- Youre resourceful and scrappyyou can pull off bold ideas with limited budget and arent afraid to test iterate and learn quickly
- Youre highly organized and execution-orientedyou manage timelines outreach and follow-through with precision never dropping the ball
- Youre comfortable juggling multiple markets and timelines in a fast-paced startup environment and have mastered the art of context-switching
- Youre energized by travel and building something from the ground upyou thrive in building community both digitally and IRL
- Youre a great communicator who can lead local efforts manage remote execution and keep cross-functional teams alignedand represent the brand well in front of external stakeholders
- Youre eager to get your hands dirtyyes youll own the high-level strategy but youll also be the one doing the nitty gritty execution from creating Partiful invites to physically packing supplies to running to the printer to pick up posters to personally uploading supply onto the app and phoning community members for user feedback
Bonus Points:
- Youve launched or scaled a marketplace delivery or consumer tech product across the US
- Youve worked at a startup during a period of rapid growth or GTM expansion (think: Seed or Series A) and know what its like to move really really fast
- Youve planned or supported influencer activations pop-ups or community campaigns
- Youve negotiated local brand partnerships
- Youve worked in fashion beauty or consumer lifestyle targeting Gen Z or millennial audiences
- Youve created content in Canva or similar (we love an aesthetic event invite!)
Benefits
- Competitive salary early equity
- Monthly Pickle rental credits we want you using the product!
- Healthcare: medical dental vision
- Take what you need paid time off
- Work closely with the founders & executive team at a rapidly scaling startup
- Help shape the way Pickle enters and grows in new markets
- Exposure to GTM strategy and execution from the inside
- MealPal credits for lunch
- Work-from-home Fridays
- Professional development coaching and growth support
- Travel to new markets with the founding team
- Office space in NYC (Tribeca) with an awesome team that loves fashion and fast-moving startups
- Stipend to help set up your desk and office environment
- Offsites team events and fun IRL energy
Employment Type
Full-Time
