About the ANA TheANAs (Association of National Advertisers)mission is to drive growth for marketing professionals brands and businesses the industry and humanity. Founded in 1910 the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20000 brands and 50000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies including client-side marketers nonprofits universities and marketing solutions providers which include ad agencies marketing data science and technology suppliers law firms consultants and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers build stronger brands develop a more productive industry and benefit humanity through bold leadership and innovation programs.
Location New York City (hybrid)
Position Summary The ANA has an extraordinary opportunity for an experienced detail-oriented digital advertising/marketing professional to join our growing Technology Practice Team in collaboratively tackling some of our industrys most important challenges as we create the future of marketing together alongside some of the worlds most respected brands. This individual will be responsible for managing much of the day-to-day project management operations and our content strategy.
Support efforts to source and secure speakers develop relevant topics and identify suitable event locations ensuring compelling and engaging programming.
Collaborate closely with internal and external stakeholders to deliver seamless and high-quality event experiences for our members.
Content Strategy and Development
Hone and manage our overall content strategy. You will be responsible for curating and creating content for use within various channels. (press social web etc.)
Oversee the production of promotional and marketing materials to promote our events.
Collaborate with ANAs Marketing and Communications teams to align strategic messaging and campaign effectiveness to drive attendance at our events and to promote downloads and web/social page views of our content.
Support the team in the development editing and distribution of high-quality content including presentations reports playbooks articles and resources designed to educate and engage members.
Work with Web Operations and Social teams to leverage ANAs digital platforms and social media channels to promote and amplify our content for strong visibility and impact and to help grow our (4) communities.
Data Analysis and Reporting
Manage a speaker database on relevant topic areas that our team can reference when sourcing speakers for our events.
Mine data from CRM and CMS systems to produce insightful analytics performance metrics reports and dashboards to support business planning and decision-making.
Conduct detailed analysis of member feedback assessments to identify trends opportunities and areas for improvement.
Cross-functional Collaboration
Foster and maintain productive relationships across the organization to ensure alignment collaboration and successful execution of organizational objectives and act as the team liaison with the Conference Sponsorships and Marketing Teams.
Qualifications
Bachelors degree plus a minimum of 3 years of relevant experience in operations marketing event management or related fields
Excellent communication and project management skills and proven ability to drive multiple key strategic initiatives under tight timelines.
Curious enthusiastic start-up sense of urgency and entrepreneurial mindset; not afraid to try new things and always looking for new ways to expand your knowledge and experience and to improve the teams performance with innovative new solutions and process enhancements.
A relationship builder and a people person. This role requires excellent facilitation and collaboration skills and will provide the candidate with frequent opportunities to work with ANA members as well as with all our internal teams.
Must be able to work collaboratively with a team as well as independently and with minimal supervision.
Strong affinity for advertising marketing technology and a basic understanding of AI in the context of practical ability to drive efficiency in content creation and operations.
Exceptional organizational skills with strong attention to detail and proven project management abilities.
Demonstrated capability in analyzing reports and deriving insights.
Proficiency in content creation marketing strategy and social media management.
Strong written and verbal communication skills.
Ability to travel within the U.S. (2 4 trips per year)
Skilled in Microsoft Office ChatGPT Gemini Zoom SurveyMonkey Canva and other relevant digital tools.
Salary and Total Rewards Package Starting pay range: $60000 to $65000 based on relevant experience and qualifications.
Comprehensivehealth and wellness benefits 401k with company match flexible scheduling generous paid time off program casual dress code incentives and rewards.
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