Shopbop is seeking a dynamic and innovative Influencer Marketing Manager to lead our experiential and content-driven influencer initiatives. This role will spearhead the strategy and execution of high-impact influencer events content campaigns and strategic partnerships that drive brand awareness and revenue growth.
The ideal candidate will be a versatile marketing strategist with a strong background in experiential marketing and partnership management. They should excel at conceptualizing and executing a wide range of influencer engagements - from digital content collaborations and social media campaigns to in-person events of various scales.
Key job responsibilities Developing and managing an extensive calendar of influencer events including seasonal moments collection launches and brand partnerships
Creating innovative content campaign concepts that align with business objectives and drive measurable results
Building and nurturing relationships with priority influencer partners through personalized engagement and VIP experiences
Overseeing event budgets vendor relationships and execution logistics while measuring ROI
Implementing automated marketing programs including targeted communications educational resources and engagement initiatives
Analyzing program performance and optimizing strategies based on data insights
Identifying emerging influencer talent and platforms to expand Shopbops reach
- 4 years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation macros charts and pivot tables) - Experience using Microsoft Excel to manipulate and analyze data - Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion - Bachelors Degree
- Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs - Experience utilizing systems and tools involving email web analytics and CRM (Marketo Tableau Salesforce etc.) for targeting segmentation reporting for demand generation
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.