Director, Media Activation & Omnichannel
Director, Media Activation & Omnichannel
Posted on :
07-08-2025
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1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
07-08-2025
Job Description
JOB DESCRIPTION
DIRECTOR MEDIA ACTIVATION & OMNICHANNEL
Role Overview
The Director Omnichannel and Media Activation will lead the development and day-to-day coordination of omnichannel campaignsbringing together content media messaging and timing to deliver impactful brand experiences across touchpoints. This role bridges upstream brand strategy with downstream execution requiring equal parts strategic thinking platform fluency and flawless coordination.
Integrated Engagement Planning
Campaign Activation & Execution
Performance Optimization
Vendor & Partner Management
Process & Infrastructure Development
About CalciumCompany
CalciumCompany is redefining what it means to be a modern health communications group. Award-winning and innovation-driven we specialize in nourishing brands and companies across their entire lifecycle and we do it through a dynamic structure of specialized divisions:
CalciumCompany is healthcare marketing agency committed to building smarter brands through strategic clarity creative impact and data-powered execution.
Were proud of the work we do but were just as proud of the culture weve built. CalciumCompany was recently named one of MMMs 2024 Best Places to Work reflecting the authentic supportive and inspiring environment in which our team thrives.
Led by CEO Judy Capano and Group President Greg Lewis we are a company where you can build extraordinary campaigns and a nourishing career.
If youre passionate about making a real difference through creativity strategy and collaboration CalciumCompany may be the place for you.
Benefits & Perks We Offer
This position follows a hybrid work model requiring a minimum of two in-office days per week.
For U.S. Job Seekers it is the policy of CalciumCompany to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law.
EOE/AA/M/D/V/F.
DIRECTOR MEDIA ACTIVATION & OMNICHANNEL
Department: Marketing & Innovation
As part of our growing Marketing and Innovation team were seeking a Director of Omnichannel and Media Activation to translate marketing strategies into robust channel-specific media plans and manage campaign execution across HCP and DTC audiences.
As part of our growing Marketing and Innovation team were seeking a Director of Omnichannel and Media Activation to translate marketing strategies into robust channel-specific media plans and manage campaign execution across HCP and DTC audiences.
Role Overview
The Director Omnichannel and Media Activation will lead the development and day-to-day coordination of omnichannel campaignsbringing together content media messaging and timing to deliver impactful brand experiences across touchpoints. This role bridges upstream brand strategy with downstream execution requiring equal parts strategic thinking platform fluency and flawless coordination.
Key Job Responsibilities (Duties may include but are not limited to the following)
Integrated Engagement Planning
- Translate client brand and omnichannel strategies into actionable media content sequencing and audience orchestration plans that include programmatic paid search social endemic and point-of-care channels.
- Create cadences and engagement blueprints that integrate owned earned and paid experiences
- Determine channel mix sequencing and targeting strategy based on campaign objectives audience data and budget.
- Collaborate with creative analytics strategy and tech teams to align omnichannel experiences with messaging timing and platform requirements.
Campaign Activation & Execution
- Lead all aspects of coordination across content platform and data triggers
- Have a special focus on media campaign execution including trafficking tagging QA and launch oversight.
- Work closely with media vendors DSPs and partners (e.g. DeepIntent Swoop PulsePoint) to ensure flawless setup and on-time delivery.
- Manage pacing delivery and troubleshooting across platforms with a focus on brand safety regulatory compliance and operational efficiency.
- Manage the orchestration of engagement componentsfrom content readiness to platform sequencingensuring alignment with audience needs and regulatory standards.
Performance Optimization
- Evaluate engagement performance across paid owned and shared channelsworking with analytics to refine content sequencing channel role and timing strategies.
- Drive program adjustments to improve campaign efficiency and effectiveness based on channel-specific performance.
- Maintain a strong working knowledge of KPIs such as CTR CPM ROAS NRx/TRx lift audience quality and brand engagement.
Vendor & Partner Management
- Oversee partner communications rate negotiations and deliverables tracking.
- Maintain up-to-date knowledge of new media formats audience segments targeting capabilities and healthcare-specific innovations.
Process & Infrastructure Development
- Help build internal media and omnichannel sequencing SOPs campaign checklists media calendars and QA processes.
- Partner with the VP Media to improve tools and workflows for scaling campaign activation and tracking.
Qualifications
- 8 years of experience in omnichannel engagement strategy and execution with hands-on media planning and campaign activation across both HCP and DTC audiences
- Deep practical expertise in SEM and paid media strategy including campaign setup optimization and measurement
- Strong understanding of programmatic display paid social endemic platforms and how they intersect with content data and messaging
- Demonstrated ability to work with healthcare media vendors (e.g. DeepIntent PulsePoint Swoop Doximity Veeva Medscape) and navigate compliance with confidence
- Adept at managing media execution requirements including trafficking tagging QA and creative specifications across channels
- Entrepreneurial mindset with a track record of building new processes testing new tools and owning outcomes without needing layers of support or PM oversight
- Highly collaborative with a natural ability to work cross-functionally across strategy creative tech and analytics teams
- Confident navigating campaign performance metrics (CTR CPM ROAS NRx/TRx lift audience quality) with fluency in tools like Google Ads Meta DSP dashboards and ad servers
- Working knowledge of regulatory guardrails in healthcare marketing and ability to make smart compliant execution decisions
About CalciumCompany
CalciumCompany is redefining what it means to be a modern health communications group. Award-winning and innovation-driven we specialize in nourishing brands and companies across their entire lifecycle and we do it through a dynamic structure of specialized divisions:
- Calcium (healthcare marketing)
- Amino (oncology marketing)
- Vitamin MD (medical communications)
- PRotein (public relations)
- Cobalt (commercial planning and market access)
CalciumCompany is healthcare marketing agency committed to building smarter brands through strategic clarity creative impact and data-powered execution.
Were proud of the work we do but were just as proud of the culture weve built. CalciumCompany was recently named one of MMMs 2024 Best Places to Work reflecting the authentic supportive and inspiring environment in which our team thrives.
Led by CEO Judy Capano and Group President Greg Lewis we are a company where you can build extraordinary campaigns and a nourishing career.
If youre passionate about making a real difference through creativity strategy and collaboration CalciumCompany may be the place for you.
Benefits & Perks We Offer
- Paid annual vacation personal and sick time off
- 11 Paid Company Holidays
- Paid Holiday Closure: Agency closed between Christmas and New Years
- Comprehensive health plans including medical dental and vision
- Flexible spending accounts (Healthcare & Dependent)
- Competitive 401(k) investment with company match
- Life & AD&D Insurance
- Commuter Benefits
- Employee Referral Bonus Program
- Employee Assistance Program
- Telemedicine Services
- Voluntary Benefits (Pet Insurance Identity Theft Protection Legal Services)
- Summer Fridays
- Emphasis on Social Impact: A variety of specialized employee resource groups (PMCGs) programming and other initiatives.
- Lunch Credit for In-Office Days
- Annual Employee Gatherings & In-Office Events
This position follows a hybrid work model requiring a minimum of two in-office days per week.
For U.S. Job Seekers it is the policy of CalciumCompany to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law.
EOE/AA/M/D/V/F.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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