Head of CRM - Yoshi en (all genders)
Head of CRM - Yoshi en (all genders)
Posted on :
07-08-2025
Employer Active
1 Vacancy
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Job Description
Your role
As Head of CRM at our sister companyYoshi en youll lead our end-to-end CRM strategy to boost retention activation and lifetime value for Yoshi En and an upcoming second brand. Youll build personalized data-driven programs across email print and onsite while evolving our CRM with high-impact formats for Yoshi en.
Working closely with cross-functional teams youll help create a best-in-class DTC CRM ecosystem focused on relevance and long-term growth.
Working closely with cross-functional teams youll help create a best-in-class DTC CRM ecosystem focused on relevance and long-term growth.
So what can you expect to work on
- Own and elevate our CRM strategy across brands by identifying and activating the right levers to boost retention activation and customer lifetime value
- Develop and execute smart RFM based strategies. Turn data into precise value driven customer clusters
- Create and scale deeply personalized lifecycle campaigns across email print and onsite. These are powered by advanced segmentation and AI based insights
- Expand our CRM reach by testing and launching new communication channels that inspire engage and convert
- Translate product stories and brand moments into tailored journeys. Work in close collaboration with Product Content Design and Brand teams
- Align with Performance Social Media and Influencer Marketing to build a seamlessly connected retention engine across all key touchpoints
Your profile
- 7 years of hands on experience in CRM and email marketing. Ideally in DTC premium e commerce or lifestyle brands
- A strong track record of designing and scaling personalized customer journeys segmentation strategies and lifecycle programs that drive measurable growth
- Confidence in working with advanced CRM technologies and marketing automation platforms such as Bloomreach Exponea Emarsys or similar technologies
- A strategic and entrepreneurial mindset. You take ownership move fast and focus on what drives real customer value
- Analytical and creative in equal measure. Data is your foundation but emotion and storytelling bring your campaigns to life
- A collaborative leader and team player. You align cross functional teams and inspire others in an international and fast paced environment
What we offer
- A strategic leadership role with high visibility and direct impact on brand growth and customer loyalty
- Full ownership and creative freedom to build one of the most advanced CRM ecosystems in the premium tea and lifestyle space
- 28 vacation days per year plus up to 5 extra days off between Christmas and New Year
- Urban Sports Club membership and BVG ticket subsidy
- Exclusive employee discounts on Yoshi En products and selected partner brands (e.g. Apple Expedia Flaconi)
- A modern and inspiring office in Berlin with free premium teas tastings and regular team events
About us
Sunday Naturalemerged from a long-standing passion and research in the fields of health healing and personal growth. The lack of natural high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy as natural as possible absolutely pure free from any additives and of the highest a strategic partnership with CVC Sunday Natural is now one of Germanys most renowned quality manufacturers with its own research and development department in Berlin. For the continuous improvement of our products we collaborate with selected research institutes scientists therapists farmers and professional associations.
We take our ecological responsibility very seriously: Our entire range is therefore vegetarian mostly vegan. We also go our own way when it comes to packaging: the majority of our products are packaged in glass and are therefore almost completely recyclable.
We have a diverse team of more than 240 employees from over 40 nationalities still growing but at a sustainable aim is to work in a collaborative supportive and inclusive work environment with adiverse group of motivated talented and visionary colleagues.
We highly value equality of opportunity and inclusivity and we would like to particularly encourage women and candidates from under-represented backgrounds to apply even if you dont match with 100% of the requirements.
We take our ecological responsibility very seriously: Our entire range is therefore vegetarian mostly vegan. We also go our own way when it comes to packaging: the majority of our products are packaged in glass and are therefore almost completely recyclable.
We have a diverse team of more than 240 employees from over 40 nationalities still growing but at a sustainable aim is to work in a collaborative supportive and inclusive work environment with adiverse group of motivated talented and visionary colleagues.
We highly value equality of opportunity and inclusivity and we would like to particularly encourage women and candidates from under-represented backgrounds to apply even if you dont match with 100% of the requirements.
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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