Director of Enrollment Marketing Strategy

DePauw University is an Equal Employment Opportunity Employer: Women members of underrepresented groups and persons with disabilities are encouraged to apply. Position will remain open until filled.

This position is eligible for remote work in the states of Indiana Illinois Michigan Ohio and Wisconsin.

This position is not eligible for immigration sponsorship at this time.

The Director of Enrollment Marketing Strategy is responsible for developing and executing comprehensive marketing campaigns that drive student recruitment and support enrollment goals. This role leads the strategic planning and implementation of digital print and social media initiatives to increase visibility and attract prospective students. The director collaborates closely with admissions communications and academic departments to ensure messaging is consistent targeted and aligned with institutional values. Additionally the position analyzes market trends and campaign performance to inform data-driven decisions and optimize outreach strategies.

Reasonable Accommodations Statement
To perform this job successfully an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Essential Functions Statement(s)

Reporting directly to the VP for Communication and Strategy and in collaboration with key members of the Admission and Communications and Marketing teams the Director of Enrollment Marketing Strategy will:

• Oversee the Enrollment Marketing Strategy within the Division of Communications and Marketing.

• Ensure coherence of messaging for all student recruitment campaigns with the goals of elevating the DePauw brand and increasing enrollment to achieve university goals.

• Leveraging the Bold and Gold 2027 strategic plan in recruitment-related marketing and communications to increase DePauws value proposition for prospective students.

• Manage student search project relationships with external vendors. This includes vendor discovery identifying key messaging and coordinating strategy with approval from VPEM.

• Manage student search campaign execution in DePauws customer relationship management tool (Slate).

• Develop manage and execute other enrollment-related communication campaigns for students parents and influencers. This can include program-specific communications and campus visit invitations among others.

• Coordinate coherence between student recruitment direct messaging and other channels.

• Update the admission website as needed weekly and coordinate between Admissions and the web development team for major changes and strategy.

• Organize and run weekly meetings between key team members on the Admissions and Communications teams.

• Maintain master admission communications calendar and associated tasks in project management tool (Asana).

• Inform admission staff of timely messages and strategy particularly as it relates to their territory management and relationship development for prospective students.

• Create and uphold appropriate risk management processes.

• Coordinate and oversee logistics for enrollment marketing.

• Ensure prudent financial decision-making related to the enrollment management marketing budget.

Other duties as assigned.

POSITION QUALIFICATIONS
Competency Statement(s)
Accuracy - Ability to perform work accurately and thoroughly.
Active Listening Ability to actively attend to convey and understand the comments and questions of others.
Adaptability Ability to adapt to change in the workplace.
Coaching and Development - Ability to provide guidance and feedback to help others strengthen specific knowledge/skill areas.
Communication Oral - Ability to communicate effectively with others using the spoken word.
Communication Written - Ability to communicate in writing clearly and concisely.
Customer Oriented - A desire to serve both external and internal clients by focusing effort on meeting the clients needs understanding their concerns and seeking to build trust.
Decision Making - Ability of the individual to select an effective course of action while controlling resources and expenditures.
Detail Oriented - Ability to pay attention to the minute details of a project or task.
Diversity Oriented - Commitment to valuing a variety of different experiences encouraging input and collaboration from campus stakeholders including being mindful of experiences related but not limited to: age gender race ethnicity religion socio-economic status LGBTQ and/or job type.
Interpersonal - Ability to develop and maintain relationships with others.
Organized - Possessing the trait of being organized or following a systematic method of performing a task.
Presentation Skills - Ability to effectively present information publicly.
Project Management - Ability to organize and direct a project to completion.
Self-Motivated - Ability of the individual to reach a goal or perform a task with little supervision or direction.
Strategic Planning Ability to develop a vision for the future and create a culture in which the long-range goals can be achieved.
Team Builder - Ability to help ensure that team members are invested in team activities and decisions and that the team works together to achieve a goal.
Time Management - Ability to utilize the available time to organize and complete work within given deadlines.

SKILLS & ABILITIES
Education: Bachelors degree in a related field required. An equivalent combination of education and experience may be considered.

Experience: Seven years of relevant experience in Enrollment Management Communications and Marketing or in a closely related field. Preference for experience in an undergraduate admission office. Experience serving as a Director of Assistant/Associate Director.

Communication/Language: Proficient: Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management public groups and/or boards of directors.

Math Ability: Ability to add subtract multiply and divide in all units of measure using whole numbers common fractions and decimals.

Computer Skills: MS and Google applications. Slate and Asana preferred.

Other Requirements:
Experience handling complex and confidential information.
Experience in budget development monitoring and management.
Excellent organizational skills strong written and interpersonal communication skills and the ability to work well in a team environment.

Demonstrated expertise with Client Relationship Management tools and project management tools and experience working in Slate and Asana preferred.

Physical Demands Lift/Carry
Stand O (Occasionally)
Walk O (Occasionally)
Sit C (Constantly)
Handling / Fingering F (Frequently)
Reach Outward O (Occasionally)
Reach Above Shoulder O (Occasionally)
Climb O (Occasionally)
Crawl O (Occasionally)
Squat or Kneel O (Occasionally)
Bend O (Occasionally)
Speak F (Frequently)
10 lbs or less O (Occasionally)
11-20 lbs O (Occasionally)
21-50 lbs O (Occasionally)
51-100 lbs N (Not Applicable)
Over 100 lbs N (Not Applicable)

Push/Pull
12 lbs or less O (Occasionally)
13-25 lbs O (Occasionally)
26-40 lbs O (Occasionally)
41-100 lbs N (Not Applicable)


N (Not Applicable) Activity is not applicable to this occupation.
O (Occasionally) Occupation requires this activity up to 33% of the time (0 - 2.5 hrs/day)
F (Frequently) Occupation requires this activity from 33% - 66% of the time (2.5 - 5.5 hrs/day)
C (Constantly) Occupation requires this activity more than 66% of the time (5.5 hrs/day)

Other Physical Requirements
Vision (Near Distance Peripheral Depth Perception Color)
Hearing (Auditory perception or audition)

WORK ENVIRONMENT
Normal office environment.

We are proud to recognize the active participation of faculty and staff in adding to the heritage of building and supporting vibrant intellectual and creative lives for students and for ourselves. Principles of collaboration respect for each other diversity freedom of expression accountability and service guide the daily decisions and interactions across campus.

DePauw University in affirmation of its commitment to excellence endeavors to provide equal opportunity for all individuals in its hiring promotion compensation and admission procedures. Institutional decisions regarding hiring promotion compensation and admission will be based upon a persons qualifications and/or performance without regard to race color creed religion national origin sexual orientation disability age gender gender identity or gender expression except where religion gender or national origin is a bona fide occupational qualification.

DePauw Universitys goals and commitments are best served if the institution reflects the diversity of our society; hence DePauw seeks diversity in all areas and levels of employment and abides by all local state and federal regulations concerning equal employment opportunities. The University admits hires and promotes individuals upon their qualities and merits.

Employee Benefits Overview

There are many benefits offered to DePauw Employees.

For full time benefits eligible employees these benefits include medical dental and vision insurance. Basic Life insurance Accidental Death & Dismemberment (AD&D) and Long Term Disability are paid for by DePauw University. Full time employees may elect to purchase additional voluntary life insurance for themselves and their voluntary benefitsTuition Remission and Exchange as well as Relocation Allowance are also employee benefits. Seethe Benefits Hub.

All employees may participate in the retirement savings plan as well as employee discounts and access to University resources.

At DePauw we recognize that our employees need to balance work and home. Please refer to University Policies forVacation TimePersonal Time(hourly)andSick Timepolicies in theEmployee Handbookfor more information on these and other benefits. When you need support theCigna Employee Assistancebenefit is available to all employees and their households.

ENJOY ACCESS TO THE AMAZING FACILITIES AND PROGRAMS DEPAUW UNIVERSITY HAS TO OFFER SUCH AS:

• Welch Fitness Center and wellness classes
• Indoor Tennis and Track Center
• University Libraries
• Peeler art galleries
• Green Center for the Performing Arts events and programs
• Ubben lecture series
• Free athletic events
• Bookstore and Starbucks (Greencastle) discounts
• Employee discounted meal plan
• Free parking
• Nature park including walking and biking trails
• Personal duplicating and printing discounts

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