Director, Demand Generation
Director, Demand Generation
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$ 185000 - 240000
1 Vacancy
Job Description
About Workato
Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration Workato helps businesses globally streamline operations by connecting data processes applications and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time driving efficiency and agility.
Trusted by a community of 400000 global customers Workato empowers organizations of every size to unlock new value and lead in todays fast-changing world. Learn how Workato helps businesses of all sizes achieve more at .
Why join us
Ultimately Workato believes in fostering a flexible trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.
But we also believe in balancing productivity with self-care. Thats why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
If this sounds right up your alley please submit an application. We look forward to getting to know you!
Also feel free to check out why:
Business Insider named us an enterprise startup to bet your career on
Forbes Cloud 100 recognized us as one of the top 100 private cloud companies in the world
Quartz ranked us the #1 best company for remote workers
Responsibilities
The Director Demand Generation Commercial Segment is responsible for developing and executing integrated marketing strategies to drive pipeline and revenue growth. This role owns the planning and execution of events field marketing multi-channel campaigns sales plays and paid advertising programs targeting commercial accounts. You will collaborate closely with sales product marketing and digital teams to deliver measurable results. You will also be responsible to:
Strategy & Leadership
Develop and own the demand generation strategy for the commercial segment aligning with company goals and sales objectives.
Lead mentor and grow a high-performing team focused on pipeline creation and acceleration.
Integrated Campaigns
Design and execute multi-channel campaigns (email webinars content syndication ABM etc.) to generate and nurture leads.
Partner with product marketing to craft compelling messaging and offers for commercial buyers.
Events & Field Marketing
Own the strategy and execution of in-person and virtual events including trade shows field events and executive roundtables.
Collaborate with sales to deliver impactful field marketing programs that drive engagement and conversion.
Sales Plays
Develop and operationalize sales plays in partnership with sales leadership enabling reps with targeted assets and programs.
Track and optimize sales play performance to maximize pipeline impact.
Paid Advertising
Oversee paid media strategy (search social display retargeting) to drive awareness and demand in the commercial segment.
Manage agency and vendor relationships to ensure effective execution and ROI.
Measurement & Optimization
Define KPIs track performance and report on campaign effectiveness pipeline contribution and ROI.
Continuously test analyze and optimize programs for maximum impact.
Requirements
Qualifications / Experience / Technical Skills
- 8 years of B2B demand generation experience with at least 3 years in a leadership role.
- Proven track record of building and scaling demand generation programs for commercial or mid-market segments.
- Deep expertise in events field marketing integrated campaigns sales plays and paid media.
- Strong analytical skills and experience with marketing automation CRM and analytics platforms (e.g. Marketo Salesforce Google Analytics).
- Experience in SaaS or technology industry preferred.
Soft Skills / Personal Characteristics
- Excellent collaboration communication and project management skills.
For California applicants the pay for this role may range between $185000 - $240000 plus variable benefits perks and equity.
(REQ ID: 2159)
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Required Experience:
Director
Employment Type
Full Time
