Vice President, Growth Marketing
Vice President, Growth Marketing
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Job Description
About Us
At Open Farm we are transforming the way people feed their pets with a focus on producing premium healthy food and treats all ethically sourced from farm-to-bowl. Headquarteredin Torontoand with teammembersacross the US Open Farm is one of the fastest growing CPG companies in North America. We believe that the best foods are made with consciously sourced top-quality ingredients from farmers and fisheries who believe in doinggood for all animals and the environment.
Before youembark on this journey with us learn more about the opportunity:
In our accelerated growth journey and mission to Do Some Good for animals and the planet we are looking for a bold data-savvy and purpose-driven performance marketing leader to join us as Vice President of Growth Marketing. Reporting to the Chief Digital Officer The Vice President of Growth Marketing will be the architect of our acquisition engineowning full-funnel strategy managing performance across key paid channels and relentlessly optimizing for scale efficiency and impact. This is a unique opportunity to help grow a beloved mission-led brand while building a best-in-class growth team. If you love solving hard problems flexing creative muscles thrive in fast-moving environments and care deeply about doing goodthis role was made for you.
What You Will Own and Drive:
Lead Growth Strategy & Optimize Retention
- Architect and continuously evolve Open Farms full-funnel growth strategy across TV paid social search affiliate podcasts direct mail and emerging channels.
- Lead strategic experimentation across creative media mix and audience targeting to accelerate growth improve ROI and maximize lifetime value (LTV).
- Own channel-level KPIs and optimize spend to drive sustainable profitable growthbalancing direct response with brand-building initiatives.
- Manage the overall growth marketing budget and investment strategy ensuring efficient scalable new customer acquisition while increasing brand awareness.
- Leverage advanced tools predictive models and real-time dashboards to inform agile decisions around budget allocation forecasting and channel performance.
- Champion a data-first culture through robust modeling automation and performance reporting that powers scalable insight-driven growth.
- Own and scale our CRM and SMS programsdeveloping lifecycle strategies segmentation frameworks and automation that deepen engagement boost retention and grow LTV to support a healthy acquisition payback model.
Inspire Build and Scale
- Lead and mentor a high-performing Growth Marketing team and agency partnersdriving execution across all channels while fostering a culture of curiosity accountability and continuous improvement.
- Maintain and optimize a healthy customer payback model across categories channels and customer cohorts.
- Set clear KPI goals and testing criteria for upper-funnel expansion and new channel exploration.
- Champion the customer experience in all decisionsensuring strategies are aligned with audience needs and expectations.
- Build and nurture strong cross-functional relationships with internal teams agencies and local partners to execute aligned and scalable growth initiatives.
Tell the Story and Drive Brand Love
- Partner with Brand and Creative teams to develop compelling full-funnel messaging that drives both acquisition and long-term affinity.
- Collaborate with the Influencer team to align goals and budgets as part of a holistic acquisition strategy.
- Partner with the eCommerce team to build robust customer segmentation strategies and develop CRM/SMS automations that deepen engagement nurture relationships and guide customers along their journey with the brand.
- Work cross-functionally to ensure all messaging is consistent on-brand and supports long-term business objectives.
What you bring to the table:
- 10 years of high-impact growth marketing experience with a strong track record in direct-to-consumer businesses.
- Deep expertise in managing and optimizing multi-channel campaigns across Meta Google Ads podcasts affiliate direct mail and beyondworking seamlessly with both internal teams and external partners.
- Strong experience with marketing mix modeling (MMM) multi-touch attribution (MTA) or incrementality analysis to inform strategic channel allocation.
- Advanced financial modeling and data analysis skills (Excel proficiency required)
- Strong business acumen and a clear understanding of functional roles within a fast-growing DTC environment.
- A bias for action comfort with calculated risk and a drive to exceed goals while keeping customer focus and brand integrity front and center.
- A collaborative mindset positive attitude and willingness to roll up your sleeves to support your team and the mission.
What we offer you - its the perfect package:
- An opportunity to grow develop and thrive within a mission-driven dynamic and fast-growing company alongside thoughtful and passionate individuals dedicated to their work and community
- Comprehensive healthcare coverage and RRSP plans with company match
- Great office culture (with lots of adorablepets!) where your pet interrupting video calls or in-person meeting is the norm
- Discounted food apparel and insurance for your furry family members
- In addition to your PTO we offer company-wide wellness days and personal days to support your wellbeing
- Volunteer days to give back to our community
Hybrid Work
At Open Farm we believe in the power of collaboration meaningful connections and enjoying our work togetherfurry friends included! Thats why weve adopted a structured hybrid approach that allows you the benefit of a reduced commute while still building strong workplace relationships. Currently all employees are expected to be in the office two days per week at minimum with Tuesday and Thursday as our anchor addition to this each month our Leadership team dedicates three consecutive days onsite to continue to foster alignment and connection across the team. During this time we expect everyone to join us in person to do the same. Please note: our hybrid approach may evolve over time as we adapt to the needs of our team and business.
Our Values
We Raise the Bar We Open the Barn Doors We Graze Lightly We Are Customer Obsessed We Are One Team
To learn more about Open Farm follow us onInstagramandLinkedIn.
Open Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Open Farmsrecruitment process should contact As required by legislation Open Farm will consult with applications requesting such an accommodation to ensure that Open Farms recruitment processtakes into accounttheir accessibility needs.
Required Experience:
Chief
Employment Type
Full Time
