Senior Director, Partner Campaign Reporting, Marriott Media
Senior Director, Partner Campaign Reporting, Marriott Media
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$ 147000 - 236000
1 Vacancy
Job Description
JOB SUMMARY
As a Senior Director Partner Campaign Reporting Strategy you will play a pivotal role at Marriott by owning the strategy and execution of Marriotts Partner Campaign Reporting program for MARRIOTT MEDIA Marriotts fast-growing commerce media network. You will manage people and processes related to advanced analytics tools and dashboards to deliver accurate measurement and insightful reporting to Marriotts this role you will work cross-functionally with business partners to design and implement analytical tools and reporting dashboards that support Marriotts advertiser-facing campaign reporting. You are a strategic thinker who consistently elevates your work.
As the lead of partner-facing reporting you will create reporting wireframes translate business needs into actionable plans for Marriott engineers and support ongoing analytical and reporting needs from key advertising partners for MARRIOTT MEDIA. You will leverage effective communication skills to translate complex analyses into understandable insights and develop and manage a strong Partner Campaign Reporting function and team. You are naturally curious and stay current on the MarTech/AdTech ecosystem digital marketing landscape and emerging measurement methodologies.
CANDIDATE PROFILE
Education and Experience Required
- Bachelors degree in marketing Business Economics Data Science or a related field
- Ten or more years of experience in digital media or other digital business with a strong analytical background and experience.
- Strong knowledge of media channels marketing technology marketing operations audience segmentation and customer data strategies.
- Strong understanding of measurement and analytics across digital marketing and media channels including reporting frameworks and analytical models.
- Understanding of core measurement science concepts: experimentation and measurement frameworks (A/B testing matched market MMM etc.) statistical sampling techniques and hypothesis testing power analysis synthetic control.
- Strong technical and analytical foundation with experience in data-driven decision-making and marketing analytics
- Proven success in leading people teams as well as running sophisticated business processes in a fast-paced environment across multiple internal teams.
- Proven experience presenting analytical insights and answering all technical/data questions for both technical and non-technical stakeholders.
- Strong strategic and critical thinking skills; strong bias toward data-based decision-making with the ability to break down complex problems and formulate plans.
- Excellent decision-making project management and communication skills.
- Strong conceptual skills and ability to translate theoretical concepts into analytical or research methodologies and tools.
- Understanding of and adherence to the principles of data quality management data privacy and modern marketing best practices
Education and Experience Preferred
- Masters degree in Business Economics Marketing Data Science or a related field
- SQL and PySpark experience
- Familiarity with media advertising reporting
CORE WORK ACTIVITIES
Primary Leadership Activities
- Oversee the strategy and execution forMARRIOTT MEDIAs measurement and reporting initiatives including defining key KPIs designing reporting dashboards and managing a team of Partner Campaign Reporting specialists.
- Translate campaign and performance data into clear insights and actionable recommendations for advertising partners.
- Partner effectively with the Sales & Partnerships team to ensure business needs around measurement and reporting are captured and reflected in standardized measurement and reporting templates.
- Work cross-functionally with internal teams to document and communicate capabilities oversee and deliver customized reporting solutions and prioritize analytics requests.
- Validate all measurement and campaign performance across Marriotts advertisers.
- Collaborate with Data Scientists and Engineers to design and build new analytical models measurement pipelines and visualization dashboards and tools.
- Leverage a data-driven approach to evaluate optimization opportunities on reporting capabilities / tools.
The salary range for this position is $147000 to $236000 annually. Marriott offers a bonus program comprehensive health care benefits 401(k) plan with up to 5% company match employee stock purchase plan at 15% discount accrued paid time off (including sick leave where applicable) life insurance group disability insurance travel discounts adoption assistance paid parental leave health savings account (except for positions based out of or performed in Hawaii) flexible spending accounts tuition assistance pre-tax commuter benefits other life and work wellness benefits and may include other incentives such as stock awards and deferred compensation plans. Benefits and incentive compensation may be subject to generally applicable eligibility waiting period contribution and other requirements and conditions.
The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time with or without notice subject to applicable law.
At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.
Required Experience:
Exec
Employment Type
Full-Time
