Senior Director, Marketing, Marriott Media

JOB SUMMARY

As the Sr. Director Marketing MARRIOTT MEDIA you will be responsible for driving integrated marketing brand awareness industry engagement as well as the creative and communications strategy for Marriotts rapidly growing media network. You will oversee marketing campaigns and support public relations efforts to position MARRIOTT MEDIA as the leading commerce media network in the hospitality space and a leading commerce media network in the industry broadly. You will also have topline responsibility for safeguarding how Marriott brands are protected in conjunction with a curated partner media strategy. This role will report directly into the Vice President Sales & Marketing for the MARRIOTT MEDIAbusiness.

You will lead a team of in-house and outsourced creative and marketing resources ensuring seamless collaboration and execution of strategic initiatives. You will partner closely with the Marriott Global PR team and manage external PR agencies to raise awareness of key MARRIOTT MEDIA initiatives partnerships and achievements through press releases and media coverage. You will also partner with Marriotts in-house creative agency Riott House on bringing the creative vision for the media network to life as well as directly engage in how advertising partners brands are brought to life within MARRIOTT MEDIAs channels.

You will partner extensively with the VP of Sales for the media network in developing our B2B branding sales pitches and identity. You will also maintain ownership of our media network branding guidelines and style guide.

This role requires a seasoned marketing leader with a strong track record of developing compelling narratives building relationships with industry stakeholders and creating integrated marketing strategies that enhance visibility and engagement. You will represent MARRIOTT MEDIA at industry events oversee content and thought leadership programs and collaborate with internal teams and MARRIOTT MEDIA leadership to ensure alignment with overall business objectives. The ideal candidate is a proactive and strategic communicator with a strong background in hospitality media or luxury marketing. They should be adept at managing multi-channel marketing initiatives and building brand presence in a competitive landscape. Strong brand marketing experience is preferred and creative ideation and realization experience is also preferred.

CANDIDATE PROFILE

Education and Experience

Required

• Bachelors degree in Marketing Communications Public Relations or a related field.
• Ten or more years of experience in hospitality travel media advertising technology marketing public relations brand communications or related field.
• Proven track record of developing and executing high-impact multi-channel marketing strategies.
• Proven ability to build brands lead teams and create culturally resonant marketing programs.
• Deep knowledge of digital marketing strategies.

Education and Experience

Preferred

• Masters degree in Marketing Communications Public Relations or a related field.
• Experience working with or within media networks and advertising platforms.
• Demonstrated expertise in storytelling and content development including creative ideation and development.
• Experience representing brands at industry events and conferences.
• Excellent communication presentation and cross-functional leadership skills.

CORE WORK ACTIVITIES

Primary Activities

• Develop and execute on MARRIOTT MEDIAs integrated marketing strategy to elevate brand positioning increase awareness and drive industry engagement.
• Define MARRIOTT MEDIAs external positioning messaging and value proposition in collaboration with key internal stakeholders.
• Cultivate visibility opportunities for MARRIOTT MEDIA leadership including speaking engagements and byline articles.
• Oversee and manage a team of Marketing and Creative Associates and Experiential Activations Associates as well as external agency partners.
• Develop and execute multi-channel marketing campaigns across digital social experiential and content channels.
• Partner with Marriott Global PR team and external PR agencies to raise awareness of key MARRIOTT MEDIA initiatives partnerships and achievements.
• Represent MARRIOTT MEDIA at industry conferences trade shows events and other media opportunities.
• Lead event marketing and experiential activations ensuring memorable on-brand experiences that support MARRIOTT MEDIAs business objectives.
• Monitor and analyze marketing metrics applying data-driven insights to refine messaging optimize across channels and drive ROI.
• Collaborate with cross-discipline teams to enable cohesive and effective global MARRIOTT MEDIA marketing initiatives.

Managing Responsibilities with Stakeholders

• Develop and maintain effective relationships with both internal and external stakeholders across the organization. Foster a positive climate to build effective teams that are committed to organizational goals and initiatives.
• Update stakeholders on key initiative wins and opportunities respond to concerns and solicit feedback. Engage leadership to develop and execute action plans to address gaps.

Managing Profitability

• Work with teams to develop an operational strategy that is aligned with the brands business strategy and leads its execution.
• Review and audit expenses.
• Review reports and financial statements to determine performance against budget
• Monitor performance against revenue goals

Managing and Conducting Human Resources Activities

• Interview and hire employees.
• Promote fair and equitable treatment of employees.
• Facilitate regular ongoing communication in department (e.g. staff meetings).
• Foster employee commitment to providing excellent service participate in daily stand-up meetings and model desired service behaviors in all interactions with customer and employees.
• Incorporate customer satisfaction as a component of staff/operations meetings with an emphasis on generating innovative ways to continually improve results.
• Set goals and expectations for direct reports using the performance review process and holds staff accountable for performance goals.
• Solicit employee feedback.
• Utilize an open door policy and reviews employee satisfaction results to identify and address employee problems or concerns.
• Promote adherence to policies consistently follows disciplinary procedures and documents items according to Standard and Local Operating Procedures (SOPs and LSOPs) and supports the Peer Review Process.
• Conduct annual performance appraisal with direct reports according to Standard Operating Procedures.
• Champion change to ensure brand and regional business initiatives are implemented and communicate follow-up actions to team as necessary.
• Identify talents of direct reports and their teams and assist with their growth and development plans.

The salary range for this position is $147000 to $215400 annually. Marriott offers a bonus program comprehensive health care benefits 401(k) plan with up to 5% company match employee stock purchase plan at 15% discount accrued paid time off (including sick leave where applicable) life insurance group disability insurance travel discounts adoption assistance paid parental leave health savings account (except for positions based out of or performed in Hawaii) flexible spending accounts tuition assistance pre-tax commuter benefits other life and work wellness benefits and may include other incentives such as stock awards and deferred compensation plans. Benefits and incentive compensation may be subject to generally applicable eligibility waiting period contribution and other requirements and conditions.

The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time with or without notice subject to applicable law.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.