Divisional Leader of Marketing - Washington D.C.
Divisional Leader of Marketing - Washington D.C.
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1 Vacancy
Job Description
Your Role at Raising Canes:
The Divisional Leader of Marketing (DLM) is a company and department leadership role responsible for the development of marketing strategies and activation plans. The DLM oversees multiple Regional Leaders of Marketing. The DLM will be responsible for evaluating the effectiveness of marketing strategies tactics and programs and provides feedback to cross-functional leaders to influence the evolution of programs.
The physical work environment includes working in a fast-paced kitchen environment (which requires extended periods of physical exertion such as walking standing lifting and bending) and interacting with customers. It also includes both inside and outside work in varied temperatures working with and around food products common allergens industrial equipment commercial cleaning products that require the use of personal protective equipment and physical activities necessary to complete the responsibilities of the job.
Your Impact and Responsibilities:
Develops and executes plans at the restaurant market regional and divisional level in alignment to brand standards and designed to achieve the field-based support teams goals
Partners with the Director of Media Planning to ensure the correct strategy is deployed in each DMA the restaurant marketing team is engaged and provides market insights
Collaborates with leaders from the field-based support team and FP&A to analyze sales and customer traffic to keep management and leaders informed of trends underperforming restaurants incremental spend requests etc.
Develops and maintains a detailed marketing budget that outlines all costs affecting the restaurant level marketing spend
Collaborates with the recruiting department to source select and hire high caliber crewmembers that properly balance the companys growth plans opportunities and resources
Builds a world class restaurant marketing team and hires trains and provides hip to hip coaching to reinforce Canes brand and marketing philosophies
Aligns with Divisional Leader of Restaurants on priorities business needs and goals
Spends time in markets and restaurants to actively participate in daily discussions on restaurant performance execution of marketing philosophies and development of plans
Manages program effectiveness by ensuring alignment to ROI methodologies consistent execution and follow ups from the restaurant marketing team
Evaluates sponsorship opportunities and manages regional sponsorships and budgets to ensure proper management execution and maximization of all sponsorships
Collaborates with the RSO Marketing team to implement systems campaigns and programs
Drives sustainable growth efforts and awareness of consideration for Raising Canes
Leverages customer insights to develop effective restaurant marketing plans
Identifies opportunities to drive traffic and brand awareness through grass roots marketing efforts
Oversees the planning and execution of community partnerships
Qualifications :
Requirements for Success:
10 years of marketing experience required
Experience leading high functional teams with multiple direct reports remote crewmember leadership experience preferred
Field marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution)
Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships negotiating contracts implementing assets and assessing impact
Experience with new restaurant openings and new market entry strategy development and implementation
Detail-oriented organized and able to manage multiple priorities that may be constantly changing
Self-driven flexible and highly energetic with strong written and verbal communication skills
Able to work effectively and efficiently both independently and collaboratively
Microsoft Proficient: Excel PowerPoint and Word
Able to travel up to 70% within designated area
Bachelors degree required Marketing & Communications degree preferred
Possess a valid drivers license
- Starting from $170k-$230k annually plus incentive*
- The total compensation package for this position may also include other elements including a performance bonus and discretionary awards in addition to a full range of medical financial and/or other benefits (including 401(k) eligibility and various paid time off benefits such as vacation sick time and parental leave) dependent on the position offered. Pay is based on location experience and qualifications etc.
Additional Information :
All your information will be kept confidential according to EEO guidelines.
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Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
