Loyalty Specialist â Germany & Benelux
Loyalty Specialist â Germany & Benelux
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Job Description
JOB DESCRIPTION
Calling all originals: At Levi Strauss & Co. you can be yourself - and be part of something bigger. Were a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit -and your future.
About the Job
Levi Strauss & Co. are looking for a Regional Loyalty Specialist focused on Germany and Benelux to launch develop and execute the loyalty marketing strategy ensuring customers receive best-in-class experiences across all this role youll collaborate closely with cross-functional teams to design and implement new loyalty propositions optimise operational efficiency and drive customer engagement and retention.
In this role you will report to the Loyalty & CRM Lead working closely with the European cluster Global and Cross functional teams.
Key responsibilities:
Develop and deliver a regional loyalty marketing plan that drives member acquisition engagement customer value and retention for Levis.
Define the member proposition benefits and rewards ensuring local relevancy in line with brand equity market opportunities & customer insights.
Continually improve the member experience identifying ways to reduce friction in activation of rewards and increase active member rates.
Think customer first: with Loyalty communications and activations seamlessly integrated into Cluster Marketing & GTM plans.
Act as internal champion for loyalty within your region to educate stakeholders on activities and market performance/evolution.
Accountable for the roll out of the Loyalty toolkit communications and activations on all touchpoints: Retail WHLS and App. Ensuring quality check of the content.
Create playbooks for regional loyalty rollout & training in new markets
Work with key functional partners especially Marketing Retail Franchise & Ecommerce to align priorities and strategies drive integration share best practices on data targeting and communications.
Partner with key business partners: Marketing Retail Franchise App and WHLS teams to align on strategy and the delivery of the AFP as well as develop dedicated plans around selected promotional & brand moments.
Set and monitor the yearly loyalty budget to maximise ROI for all activities.
Help driving consultation to identify best partners for our Loyalty strategy.
Perform strategic analysis using all available sources of information (internal consumer data consumer insights research data industry sources) to support the decision-making process and strategic direction and continually applying a test and learn mindset on how we can do things differently.
Generate reports trend data and benchmark marketing initiatives to gain insights and measure progress against established loyalty goals.
Develop a deeper understanding of the drivers of our KPIs and metrics within multiple CRM touchpoints (Retail WHLS and Mobile App)
Build analysis/insights in a value driven format to executive stakeholders.
About You
Fluent in English & German or Dutch across both written and spoken communication.
Proven experience in a marketing/CRM role with a focus on membership or loyalty programmes.
Proven track record of successfully developing and implementing customer acquisition and retention campaigns that drive results.
Demonstrated ability to collaborate with and coordinate across multiple teams to achieve shared objectives.
Strong ability to present both written and verbal communications presenting stories and concepts at different levels across the business
Youll be passionate about the customer and delivering the right message at the right time to drive acquisition loyalty and retention and achieve high consumer engagement increased revenue and incremental customer lifetime value.
Exceptional stakeholder management experience with the ability to influence and drive results
Analytical skills a data driven decision making ethos & deep understanding of audience building.
Strong attention to detail and a good eye for creative and content
Experience leading a diverse and complex portfolio of marketing initiatives prioritising roadmaps based on delivery effort and value
Experience working in a multi-brand or international environment advantageous
This is a hybrid position based in our Central London Office. You will be expected in office 3 days per week. Note time in office can vary depending on business needs.
LS&Co. is an affirmative action and equal employment opportunity welcome and value people from diverse cultures backgrounds and experiences to make LS&Co. a collective success.
#LI-Hybrid
LOCATION
London United KingdomFULL TIME/PART TIME
Full timeCurrent LS&Co Employees apply via your Workday account.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
