Product Marketing Manager, Healthcare Education

Wolters Kluwer is seeking a dynamic and experienced Product Marketing Manager to join our Healthcare education team. The ideal candidate will be responsible for developing and executing marketing strategies that drive product adoption engagement and growth for our innovative suite of higher education learning solutions. This role requires a deep understanding of the healthcare education market and the ability to translate complex product features into compelling value propositions that drive demand and support our sales teams.

Key Responsibilities:

• Market Research:Collaborate internally and externally to complete and collect market research and intelligence define market segmentation and develop buyer/decision-making personas. Monitor industry trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis.

• Product Expertise:Maintain an expert understanding of our portfolio products offered differentiators customers and competition.
• Product Launches:Define key product launches or marketing campaigns based on the seasonal calendar ensuring alignment between product sales and marketing.
• Campaign Execution:Develop execute and measure cross-channel campaigns working across a cross-functional team that includes product management sales and central marketing organization. Go-to-market strategies include routes to market offerings global sales and partner materials. Refine and optimize product messaging and positioning.

• Lead Generation:Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.

• Data Analytics: Track report and analyze program performance and ROI. Utilize data-driven insights to measure and define future best practices.

• Competitive Analysis:Continuously update and refine product marketing information based on the competitive landscape adjusting positioning messaging and materials as required.
• Sales Collaboration:Work with sales and partners to develop materials that enable teams to sell and deliver new offerings including playbooks sales collateral presentation assets flyers/emails product information documents and competitive grids; support for internal sales training
• Gather customer insightsby interacting directly with customers during seminars tradeshows and on-site visits to inform product development and marketing strategies.
• Drive thought leadership initiativesby developing white papers blog content and speaking opportunities that position the company as an industry leader.
• Plan and manage marketing events including webinars conferences and trade shows to increase brand visibility and engage target audiences.

Qualifications

• Bachelors degree in Marketing Business or a related field (Masters preferred).
• 3 years of experience in sales enablement and/or B2B product marketing.
• Experience in higher education healthcare or biological sciences is a plus.
• Strong project management and leadership capabilities.
• Demonstrated success in launching new products and growing market share.
• Advanced expertise in market research competitive analysis and data interpretation.
• Proactive problem solver with high level of self-motivation
• Strong analytical skills with a data-driven approach to decision-making.
• Ability to quickly grasp complex products and communicate their value clearly.
• Exceptional writing skills with the ability to simplify technical concepts.
• Proficiency in marketing automation tools and CRM platforms.
• Excellent verbal and written communication skills.
• Collaborative mindset with the ability to thrive in a fast-paced cross-functional environment.
• Deep understanding of the healthcare education landscape is a plus.

Travel Requirements:This role requires travel an estimated 35% of the time for conferences campus visits tradeshows and team meetings. Attend meetings outside of traditional 9-5 work hours as needed.

The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.