Managing Director, Marketing
Managing Director, Marketing
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Job Description
The Virginia Economic Development Partnership (VEDP) is seeking a Managing Director Marketing in the Marketing & Communications (M&C) Division to develop and implement marketing strategies to support VEDPs missions and objectives. The M&C Division manages Virginias business brand and builds awareness of the Commonwealths advantages. The Managing Director has primary responsibility for and oversight of the development and implementation of VEDPs annual marketing plan for the Commonwealth; directing advertising programs website ecosystem management social media strategy and other major marketing initiatives; coordinating cross-divisional collaboration efforts related to marketing initiatives; providing primary leadership for up to a 3-person marketing team; and assisting in staff leadership for the M&C Division.
Responsibilities:
Team and Division Leadership
- Provide appropriate staff oversight and performance management; assist the Vice President in the management of the division as required
- Conduct research and analyze data to identify trends risks and opportunities to support strategic decision-making and provide actionable insights to inform growth strategies
- Implement lead tracking strategies to support VEDPs lead generation strategies including providing analytics and visitor reports to Business Development Core Group to develop marketing-generated project leads
Strategic Planning
- Oversee the development and implementation of an effective marketing strategy that is updated annually as well as branding and advertising plans that increase awareness and communicate Virginias advantages for business
- Develop and execute an effective budget to optimize resource allocations across marketing efforts based on strategic priorities
Development and Management of Marketing Campaigns
- Effectively execute a marketing program that supports and enhances VEDPs brand position and outreach marketing programs; specific marketing tactics may include digital marketing advertising social media publications and direct mail
- Direct activities of VEDPs third-party marketing firms
- Direct successful web strategies that promote Virginias business location advantages
- Lead the development and implementation of Marketings CRM strategy to support audience segmentation target campaigns and personalized communication including content tagging workflows and automation for email and stakeholder engagement
- Oversee the special high value/visibility marketing projects at the direction of the division Vice President including engaging with senior executives and government leaders on behalf of the Vice President when necessary
Skills:
- Strong managerial and leadership abilities including cross-functional leadership decision-making and communication skills
- Proven history of strategic planning especially building marketing plans to achieve organizational objectives
- Demonstrated project management capabilities including planning and organizing workflows managing multiple tasks with exceptional attention to detail
- Strong relationship management skills and ability to quickly develop trusting working relationships
- Ability to balance progress on medium and long-term projects with short-term deliverables
- Ability to maintain strict confidentiality on sensitive matters
- Ability to work independently as well as collaboratively within a multidisciplinary team environment
- Ability to work well under pressure to meet deadlines and exhibit sound judgment in making decisions
Experience:
- At least ten years of relevant experience in developing and implementing effective marketing advertising and branding programs in positions of progressive responsibility
- At least five years of management experience
- Marketing and project management experience in a local or regional economic development office is preferred
- Understanding of economic development principles and state and local government
- Experience with CRM systems preferably Salesforce and HubSpot
Being authorized to work in the U.S. is a precondition of employment. VEDP uses the E-Verify system and does not provide sponsorship.
This position may require travel and representing VEDP at multiple functions and events. A valid Virginia drivers license and passport are required. All candidates must apply through our website must submit a resume and cover letter. Salary minimum: $110000.00. Application deadline: August 15 2025.
VEDP is an Equal Opportunity Employer. All applicants are considered for employment without regard to race sex color national origin religion sexual orientation gender identity or expression age veteran status political affiliation genetics or against otherwise qualified individuals with disabilities. It is VEDPs intent that its employment and personnel policies and practices conform to all applicable federal state and local laws and regulations regarding non-discrimination and affirmative action. Applicants requiring more information or requiring assistance may contact VEDP Human Resources at 1- or. TDD 1-.
Required Experience:
Director
Employment Type
Full Time
