Digital Content Producer
Digital Content Producer
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Job Description
A friendly affordable midwestern city with so much to offer. Work play and enjoy life in the Gem City. Dayton is known as the birthplace of aviation and features a mecca of restaurants festivals museums sports teams and entertainment. Forbes named Dayton one of the top 20 best cities to live in as a career professional. Trulia ranked Dayton the #2 least expensive city to live in out of the top 100 metropolitan areas in the country. Come join a growing team and affordable midwestern city.
2 NEWS is looking for a Digital Content Producer (DCP) who will write update and share stories for ranging from local news to breaking and nationally trending stories. Our goal is to grow website pageviews and users.
A DCP is a passionate writer and leader who takes initiative and thinks critically and independently. As the first person to get real-time news out to the DMA a DCPs deadline is always now. DCPs must prioritize growing web/app traffic while balancing and maintaining journalistic integrity.
Duties & Responsibilities
- Be the first to report breaking news stories
- Monitor analytic tools (Adobe Analytics & Chartbeat) social media alerts all regional media for interesting and/or trending stories
- Write daily flip stories (avg. 6-8 stories/day) that are packaged in a way that grows pages per session and time on page while utilizing SEO best practices to grow website search traffic
- Constantly monitor competition to ensure no flip stories across the DMA are missed
- Proofread package and promote stories from third-part feed partners (Nexstar Wire NewsNation AP NBC etc.)
- Proofread package and promote broadcast reporter stories
- Work with producers and news field crew on adding video to web stories
- Communicate coordinate and collaborate with other members of the newsroom
- Manage passive livestreams
- Push engaging and breaking stories on mobile app
- Generate meaningful audience engagement on social media without baiting
- Develop new digital content ideas for
- Possess journalistic integrity and understanding of needs and expectations
Specialized Knowledge/Skills/Abilities:
- Proficiency in AP Style writing
- Familiar with the FOIA and RTK process
- Familiar with SEO importance and best practices
- Expert in writing accurate in-depth digital news stories
- Expert in finding and pitching resonating story ideas that grow web traffic
- Comfortable with cold calling to develop stories
- Highly detail-oriented with an instinct for newsroom judgment
- Must be self-starting in seeking out engaging shareable stories
- Must possess journalistic integrity and understanding of reader needs and expectations
Requirements:
- Bachelors degree in Communications Marketing Journalism or related field (equivalent experience may substitute)
- Expertise with CMS workflow digital storytelling tools and FOIA and RTK process is preferred
- Ability to handle high stress environment and deadline pressures
- Some travel may be required
Employment Type
Full-Time
