Automotive Digital Marketing Specialist (On-Site)

POSITION SUMMARY: The Digital Marketing Specialist will report to and assist the Senior Marketing Director in both day-to-day responsibilities and larger scope projects.

Key Responsibilities

• Support the execution of multi-channel marketing campaigns (digital print email socialand in-store) across all dealership locations.
• Monitor websites and advertising for pricing compliance current content manufacturer items (new product info special incentives current media).
• In-house and vendor management for ensuring optimization for SEO across websites including GMB keyword research meta tags URL structure image optimization and internal linking strategies.
• Monitor analyze and report on website traffic and keyword rankings using tools like Google Analytics Google Search Console and SEMrush/Ahrefs.
• Coordinate with dealership managers (sales & service) to promote current incentives monthly specials and local events.
• Assist with DMS and CRM usage and reporting.
• Manage vendor relationships to ensure alignment and campaign execution.
• Track KPIs and ROI for campaigns recommending adjustments based on data and performance trends.
• Be pro-active and creative to provide new digital opportunities

Compensation:

The Digital Marketing Specialist Position has a Pay Scale consisting of the following elements and ranges. Wages include Base Hourly Compensation of between $32.00 and $34.00.

Qualifications

• Bachelors degree in Marketing Communications Business or a related fieldor equivalent work experience.
• 13 years of marketing experience ideally in automotive or retail; multi-location or franchise experience a plus.
• Proven knowledge of SEO fundamentals local SEO strategies and digital marketing best practices.
• Experience using tools like Google Analytics Google Search Console SEMrush/Ahrefs Meta Ads Manager and CRM platforms.
• Proficient in Microsoft Office and Adobe Suite Design platforms
• Familiarity with website CMS platforms (e.g. Dealer Inspire WordPress etc.) and CRM functionality.
• Strong writing editing and content creation skills.
• Highly organized and able to manage multiple projects across different dealership locations.
• Creative mindset with an eye for branding detail and data-driven marketing.

Benefits:

• Competitive Salary
• Employee Appreciation Day
• Flexible Schedules
• Family owned & operated since 1946
• Medical Plan
• Dental Plan
• Life Insurance
• Paid Holidays
• Paid Time Off
• 401(K) w/ Employer Contribution
• In House Training
• Employee Assistance Program
• Wellness Program
• Educational Assistance for Dependents
• Employee Discounts on Sales Service & Parts
• Shoe assistance program for Service Department

About Us:

The Tuttle-Click Automotive Group has been serving the Southern California community since 1946. Today there are six Tuttle-Click locations in California (Irvine Tustin and San Juan Capistrano) and nine more in Tucson and Green Valley Arizona. Our goal is to assist customers with their automotive needs from sales and leasing to parts and service to finance and even collision repairs and commercial vehicles. Customer service is our number one priority therefore we setup our staff with adequate training. Due to our focus on professional development we continually place among the top of our region or even nation in customer satisfaction scores. If youd like to be a part of a team that goes above and beyond we welcome you to apply!

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws. We are committed to providing a safe drug-free work environment. Applicants must be willing to submit to a pre-employment background check and drug test. Interested candidates must possess a valid drivers license and have a satisfactory driving record.