Team Lead Performance Marketing (f/m/d)

Digitizing contractor companies We love it.

We are plancraft - and we are passionate about revolutionizing the contractor & construction industry with our straightforward software. Our vision is nothing less than to become Europes number one contractor operating system. With the backing of Europes top investors we provide a leading SaaS solution that simplifies the management and operations in contractor businesses. On our mission we are always guided by our values: We are #stoked about our work achieving more #together as a team and staying #humble as we empower the true builders of our future: our customers.

You know how to turn clicks into customers have a strong intuition for numbers and people and want to build something truly great

Then join plancraft as our newTeam Lead Performance Marketing (f/m/d)!

In this full-time role youll lead a team of expert performance marketers set the strategic direction and bring in fresh ideas. Youll collaborate closely with our Head of Marketing and fellow Team Leads to drive growth own performance and create real impactnot just on paper but in the business itself.

YOUR ROLE

• Build and lead a team of performance marketing experts from hiring and onboarding to continuous feedback and helping them grow in their roles

• Own our paid marketing efforts across Google Meta TikTok & Co. always focusing on high quality MQL generation and profitable ROAS growth

• Strategically oversee performance marketing initiatives using insights from tools like Looker Studio and HubSpot to guide planning and optimization

• Align closely with Sales Product and other Marketing Team Leads to ensure consistent messaging and a smooth lead journey

• Drive performance by managing KPIs such as CPL conversion rates and ROAS with full responsibility for reporting and budget

Are you a Match

Must-haves:

• 5 years of performance marketing experience (i.e. SEA Paid Social Programmatic) preferably within a fast-paced environment

• Proven track record in MQL generation and demand generation strategies as well as budgeting forecasting and campaign optimization

• Strong data analysis skills unmatched KPI understanding and AI proficiency to leverage workflows efficiently

• Excellent communication skills with the ability to motivate push and enable team members align stakeholders and scale output

• Strategic thinking with a highly committed problem-solving mindset and the willingness to go the extra mile

• C1 Level in German and English

Nice-to-have:

• Experience with marketing automation tools (e.g. HubSpot Smartly Make)

• Familiarity with BI-tools (GA4 Looker Studio Big Query)

• Knowledge of managing performance marketing strategies across multiple countries or regions especially in diverse markets.

• Experience working cross-functionally with branding and creative teams

Join us not just for a job but for a mission!

• Our Team: We are a team of passionate committed individuals who are determined to realize our vision.

• Influence: Take direct responsibility and have a say in a flat-hierarchy company.

• Dynamics: Experience the agility of a startup in its early days learn continuously and build tomorrows craftsman software today.

• Growth: We place great value on a strong feedback culture and on supporting you in the best possible way through a learning budget and targeted enablement.

• Tech equipment: You get a MacBook top over-ear headphones an individual ChatGPT license and everything else you need for your daily doing.

• Location: Our central office is located in the Hamburg city center near Rdingsmarkt incl. large community areas and a rooftop terrace.

• Holidays: Your well-being is important to us. Thats why we offer you 30 paid vacation days. Benefits: Enjoy perks like subsidized mobility (25% off Deutschland Ticket a BahnCard 25 or JobRad) and Wellbeing offers (Urbans Sports Club membership). Plus participate in regular company-wide team events and off-sites.

• International environment: We are a team made up of different nationalities so our company language is English.

So what are you waiting for Were excited to hear from you!